Event Promotion Archives

Sep 30 2014

Facebook’s Latest Algorithm Update – Embracing Real-Time Marketing

Facebook recently announced that they have made changes to their Newsfeed Algorithm—once again! This latest update prioritizes showing users posts that they want to see, when they want to see them. Whether it’s a devastating college football loss or an uplifting news story, Facebook is taking a cue from Twitter by testing a more “real-time” user experience. Facebook’s latest algorithm update presents an opportunity for brands to better interact and engage with consumers on trending topics. The first part of Facebook’s algorithm update prioritizes posts that mention a trending topic. Facebook...

Nov 22 2013

The Job’s Not Over Yet!

by Siouxsie Jennett

In my last blog post, I gave advice for carrying out a successful live tweeting event. Perhaps some of you even followed our client, Nutcase Helmets, to see how they fared at the Philly Bike Expo....

Nov 08 2013

Calling All Troops!

by Siouxsie Jennett

Mambo is honored to have many amazing clients. Today we’re super excited as one of them, Portland’s helmet company Nutcase Helmets, put on their nuttiest gear and headed to Philadelphia for the Philly Bike Expo this weekend. Being successful at live tweeting doesn’t happen by just showing up at the event. Nutcase has an integrated digital and traditional marketing plan that stretches across all channels. In this week's blog (and a follow-up, to be posted next week), I provide recommendations for effective live tweeting for an event to complement all the...

Apr 15 2013

Event Outreach: Questions to Ask When Choosing Social Influencers on Twitter

by Mambo Media

Many of you have learned about our Mambo methodology for thought leader identification, segmentation and engagement. You may even have read my previous blog post on event lead nurturing. This week, I have been managing thought leader (social influencer) outreach in Twitter for a client event, and I wanted to share how we approached event influencer identification. It’s easy to make the recommendation to someone else that they should “reach out” to everyone on their thought leader list. Unfortunately, there’s a fine line between outreach and annoyance. I’m always sensitive to...

Aug 17 2012

Instagram 3.0: How to Use Photo Map for B2B

by Mambo Media

If you’re wondering how your brand would even use Instagram, you’re not alone. It’s not always clear how a visual channel can integrate into B2B outreach, especially if your products or services are less visual. When I upgraded my Instagram to v3.0 yesterday and took a photo, I noticed a new option that offered to Add to Photo Map. The Instagram Photo Map allows users to show photos by location in a Google Map. Since we can choose which photos we want to add to the Photo Map, it allows for...

Aug 10 2012

What is VividWall? A Visual Aggregator

by Mambo Media

VividWall is a visual content social media aggregator. Billions of pieces of content are shared every day, and visual content is one of the fast growing segments within content marketing. Brands need easy-to-implement solutions to scan, monitor, moderate, curate and display visual content from the web in a manner that encourages engagement and sharing. VividWall makes this process seamless, intuitive and exciting. Platform-Agnostic Sharing Images are more shareable than text and often more effective at showing your story, as consumers are drowning in wordy content. User-generated content is one of the most...

Jul 10 2011

Event Lead Nurturing Checklist: Before, During, After

by Mambo Media

Whew, the big event you’ve been working on for months is finally over. People registered, some of them attended, and you emailed them a “thank you.” But did you integrate lead nurturing into your event? Did you take advantage of your opportunity to build trust with individuals and convert prospects? At Mambo, we approach events with a before/during/after strategy, and this framework is especially suitable for lead nurturing. Consider using this checklist for your next event: BEFORE Build personal relationships over time Begin to contact individuals 2-3 months before the event Establish your thought leadership...

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What is VividWall? A Visual Aggregator

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