Making Sense of GDPR and Its Implications for US Businesses
In recent weeks, you’ve probably received many emails from businesses about their updated privacy policies, or noticed an increase in website pop-ups asking you to give consent to the site’s use of cookies. There’s a reason for that. The General Data Protection Regulation (GDPR), the European Union’s new data privacy law, took effect on May […]
3 Ways Marketing Enables Sales for Success
In 2018, digital marketers will face continued pressure to optimize their efforts online, to generate marketing qualified leads, and to enable sales teams to close those with leads. Marketers are taking more responsibility for the sales funnel and are needing to prove the impact of their work with data. The key to success is a […]
Facebook’s Latest Algorithm Update – Embracing Real-Time Marketing
Facebook recently announced that they have made changes to their Newsfeed Algorithm—once again! This latest update prioritizes showing users posts that they want to see, when they want to see them. Whether it’s a devastating college football loss or an uplifting news story, Facebook is taking a cue from Twitter by testing a more “real-time” […]
Translate Your Offline Success to the Online World
“I regularly hear members rave about our services, but engagement in our social communities doesn’t reflect this enthusiasm.” “We offer online registration for all of our events, but the majority of people still prefer to call or come in to register.” If you are a brick and mortar business, translating a successful offline experience to […]
More than Big Data, Listen for Insights
With the rise of digital marketing, so has been the rise of valuable data. There is no shortage of things to measure, and no shortage of tools to implement. We can capture and segment demographics, dissect behaviors such as likes, clicks, and shares. We can find the most relevant keywords and measure the most efficient […]
Millennials: Why Your Business Etiquette Matters More Than Ever
In a two-part series Julie Ma, Digital Marketing Manager at Mambo, will be exploring the topic of business communications for the millennial generation (also known as Generation Y with birth dates from the early 1980s to the early 2000s). She’ll be sharing the latest trends and offer tips for how Millennials can better communicate with […]
Three Things I Learned at the Innotech eMarketing Summit: Next Gen Social
As part of the Mambo team, I had the opportunity to attend last week’s eMarketing Summit and the luncheon keynote panel, “Think Tank: Next Gen Social.” The panel was eloquently hosted by our very own Siouxsie Jennett and featured distinguished guests: Katja Asaro of Henry V Events, Jennifer Davis of Planar Systems, and Frank Mungeam of KGW. Over […]
Social Business as a Growth Strategy
It’s now common knowledge that to survive in business today means being social. A lot of the buzz on this topic feels like an urgent imperative for brand decision-makers (like it or not) when really, socializing business should be embraced as an exciting and viable strategy not just to survive, but to lean up for […]
Step One: Strategic Goals Alignment
The first step in beginning any marketing program at Mambo is our Strategic Goals Alignment exercise. We do this as a kickoff exercise with our clients so that we can ensure we capture the top-down executive strategy and bake that in to any digital and social strategy we then develop. An additional benefit of initially […]
11 Steps to LinkedIn for Recruitment: Which Should You Use?
If you’re interested in using LinkedIn to recruit employees, there are many ways to approach this process. We’ve found that our Before, During, After methodology helps organize and clarify the steps, from optimizing your Company LinkedIn Page to building relationships with potential candidates. Below are our recommendations for 11 steps that you can choose from […]
