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Business Best Practices Tag

Mar 11 2012

11 Steps to LinkedIn for Recruitment: Which Should You Use?

If you’re interested in using LinkedIn to recruit employees, there are many ways to approach this process. We’ve found that our Before, During, After methodology helps organize and clarify the steps, from optimizing your Company LinkedIn Page to building relationships with potential candidates. Below are our recommendations for 11 steps that you can choose from to create a successful LinkedIn recruitment campaign. BEFORE Before you begin to recruit, follow these steps to build your Company Page LinkedIn followership and make it easier for candidates to find and apply for your open positions. 1. ...

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Jan 30 2012

2012 Marketing Planning – 4 Business Realities to Consider, Parts 3 and 4

Catch up on Part 1 and Part 2 of Siouxsie’s 4-part series on 2012: The Year of Business Realities.

REALITY 3 – Smart Integration of New Tools

We so often see organizations paralyzed by the implementation of a new technology where so much time and energy was put into researching just the right solution and then somehow the actual implementation and training was treated as an afterthought.  With the best of intentions, decisions were made, large budgets were spent, and now it’s up to the “doers” to implement and ensure the new solution is optimized to the highest level. 

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Jan 12 2012

2012 Marketing Planning – 4 Business Realities to Consider when Planning

In this four-part series I will share real business challenges we encounter in the organizations we work with and suggest how you might look at your business, staff and marketing endeavors differently with the goal of creating a more realistic and effective 2012. REALITY 2 – Invest in Human Resources It sounds so trite, so simple, but sadly education for our staff is often overlooked or the first thing cut in the jockeying for budget dollars. But let me ask you this: How many of your people are now expected to manage...

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Dec 06 2011

The Connected Company – from Culture to Marketing Success

We'd like to thank Tom Bennett for his guest blog post! Tom will be a keynote speaker at the Portland State University Digital Marketing Conference on December 11th and 12th. The Connected Company – from Culture to Marketing Success Customers are connected and they are communicating. A connected consumer has a greater number of choices (what and where to buy, from whom) and has a greater voice in the marketing conversation (what's great, what's not, what sucks, who's evil) than ever before. This trend is continuing and customer power will only increase...

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Nov 23 2011

Yes: In Response to Seth Godin’s “No.”

Yes, we take exceptional and well-endowed clients who are willing to change if change will be productive. Yes, we can do that if you can pay for it. Yes, we can crack that exceptionally tough market if you’re willing to fund our research and efforts. Yes, we have principles that will not bend. Yes, I can probably arrange lunch with you sometime in 2013. Yes, we will hold you to the highest standard, just as you should hold us to that standard. Yes, we are super-focused and we’ll expect you to maintain your focus too. Click here...

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Nov 15 2011

2012 Marketing Planning – 4 Business Realities to Consider when Planning

I call 2012 the Year of Business Realities.  We have weathered the bad economy for some years now, faced our own business mortality and somehow survived.  An honest evaluation of the near future must include the resignation that things aren’t going to get significantly better anytime soon.  So as we plan for 2012 it’s important to accept, and possibly embrace, the business realities that exist and make a plan that strategically leverages what at face value seems like inadequacies.  Are they really inadequacies, or just the new realities?  Why not...

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Jan 14 2011

New Year’s Resolutions: Make them Fun!

The newest addition to our team, Mary Rarick comes to Mambo with a B.A. in English, a teaching certificate and a background in publishing, project management and education. Most recently, Mary was the Managing Editor for Portland Family Magazine and Goodness. A self-acknowledged social media addict, she is thrilled to be helping companies foster and engage their online communities. In her free time Mary can be found curled up on the couch reading, volunteering as a member of Century High School’s Site Council or desperately capturing territories in a spirited game of Risk with her family. Join us in welcoming Mary!

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Jun 09 2010

Social Media: Should Small Businesses Train or Hire?

I recently answered this LinkedIn question and wanted to share my response with you:

As a small business, do you want to be trained on how to use social media or hire a social media strategist to implement it for you?

Great question, Cynthia. I manage an online marketing firm that specializes in social media and we recommend to our small businesses that they use us very strategically.

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