Yes: In Response to Seth Godin’s “No.”
Yes, we take exceptional and well-endowed clients who are willing to change if change will be productive. Yes, we can do that if you can pay for it. Yes, we can crack that exceptionally tough market if you’re willing to fund our research and efforts. Yes, we have principles that will not bend. Yes, I […]
2012 Marketing Planning – 4 Business Realities to Consider when Planning
I call 2012 the Year of Business Realities. We have weathered the bad economy for some years now, faced our own business mortality and somehow survived. An honest evaluation of the near future must include the resignation that things aren’t going to get significantly better anytime soon. So as we plan for 2012 it’s important […]
Will Adobe Flash Survive the Era of the Mobile Internet?
Adobe vs. CSS Savvy web designers continually produce beautiful, elegant designs that play to the strengths of their medium. For designers that want pixel-perfect control over their designs, the only go-to for most of that time has been Adobe’s Flash platform. Lately, Adobe has taken a lot of flack over their proprietary design tool. To […]
Yahoo Pipes in Transition: A New Sales Model?
Here at Mambo Media, we have had occasion to use a free app developed by Yahoo called Pipes (pipes.yahoo.com). Pipes is a clever system for aggregating, sorting and filtering content from the web using an easy-to-learn interface that allows wide-ranging customization.
Why Jumo? Social Networking for Nonprofits
Jumo is worth testing if you are a non-profit. For starters, it’s not just another social network that will further stretch your resources. Beyond the initial setup, Jumo requires almost no maintenance. Your activity on other social networks such as Twitter and Facebook feed your supporter’s Jumo homepage and email updates. Jumo’s true appeal to […]
How to Get Started on Quora
A friend of mine who owns a small business recently asked, “I was so proud when I figured out how to interact with people on Twitter and Facebook. Now am I supposed to be doing something on Quora?” We discussed her goals and how she felt about spending some time at “the place people go […]
New Year’s Resolutions: Make them Fun!
The newest addition to our team, Mary Rarick comes to Mambo with a B.A. in English, a teaching certificate and a background in publishing, project management and education. Most recently, Mary was the Managing Editor for Portland Family Magazine and Goodness. A self-acknowledged social media addict, she is thrilled to be helping companies foster and engage […]
Why You Should Give Tumblr a Tumble: My 5 Favorite Features
Tumblr is turning from a niche community of artists into a genuinely useful platform and social network full of brilliant writers, awesome blogs and big name brands. Some popular brands on Tumblr are; Travel Channel, Mashable, The New Yorker, FourSquare and Life to name a few. A few of the main selling points of Tumblr are:
Micro-Fundraising Through Mobiles: 5 Apps
The Haiti earthquake wasn’t the beginning of mobile fundraising, but it certainly was the first time it popped into the national consciousness at such a large scale. Since then, it’s continued to gain traction and popularity with NGOs and your average Joe alike – and even your occasionally political fundraising event.
Social Media: Should Small Businesses Train or Hire?
I recently answered this LinkedIn question and wanted to share my response with you: As a small business, do you want to be trained on how to use social media or hire a social media strategist to implement it for you? Great question, Cynthia. I manage an online marketing firm that specializes in social media […]
