3 Steps to Encourage a Culture of Employee Engagement
We’re a competitive bunch at Mambo, and if you’re friends with one of us on Facebook and we have encouraged you to Like the Mambo page, there was a good reason for it – we wanted to WIN the “Who can get the most Facebook friends to Like Mambo?” contest! Social posts by employees from […]
Instagram Video Web Round Up: What You Need to Know for Your Brands
A couple weeks ago Instagram announced that video was going to be introduced to their platform. With more than 130 million users, it comes as no surprise that over five million videos were uploaded in the first 24 hours alone. Currently, 67% of the top brands in the world are on Instagram (i.e. Nike, MTV, Starbucks, […]
A Digital Community is Still a Community
Yes, it’s true. A group of people online, is still a group of people. And truthfully, it still follows the same general social rules to get things pumped up. That’s right, we’re talking about our crowd-raising, people-pleasing, effectively-communicating community managers. I think it’s safe to say the highly-developed people skills and relationship building techniques you […]
Think Tank: Next Gen Social
It’s tough enough keeping up with the massive proliferation of social media channels over the last few years. But what will marketing look like five years from now? Which trends will be important enough to impact marketing and our lives? Maybe more importantly, in terms of time and resource investment, what channels and trends can […]
Event Outreach: Questions to Ask When Choosing Social Influencers on Twitter
Many of you have learned about our Mambo methodology for thought leader identification, segmentation and engagement. You may even have read my previous blog post on event lead nurturing. This week, I have been managing thought leader (social influencer) outreach in Twitter for a client event, and I wanted to share how we approached event […]
Facebook Revealed Part 1: How’s Your EdgeRank?
If you’ve been following along with the social media news I’m sure you’ve noticed at least a few headlines describing new changes on Facebook. First there’s the new newsfeed, then the photo rules and now the upcoming inclusion of Hashtags. But what does all this mean for you and your business? Let’s find out! Follow […]
SEO Strategies to Survive Google Penguin
Feeling the cold of Google Penguin? You’re not alone. Many businesses have noticed a significant hit to their search rankings after Google introduced the new Penguin algorithm change in April 2012. Tighter guidelines on website optimization and new rules on what constitutes spam, including changes to keyword usage and inbound links, have left many wondering […]
Position Your Outbound Marketing Programs To Take Flight
To position an outbound marketing program for maximum ROI, strategic planning and set-up is essential before the execution phase. Start with a clear definition of your client’s goals and budget. Identify audience segments and channels where they live. Conduct an audit for keywords, phrases, hashtags, competition and thought leaders by vertical. Initiate an ongoing listening […]
“Mobile First” in Site Design
While attending the Online Marketing Summit in San Diego, Mambo learned of a new-ish approach to website design. “Mobile First,” conceived by Luke Wroblewski, suggests UX designers and marketers create for mobile devices before the desktop experience. More often than not web creators begin with the desktop design and then, as an afterthought, re-cast the […]
Building Trust in Your Mobile Relationship
Would you invite a stranger into your house, to join you for dinner, ride in your car, attend your work meetings? Probably – hopefully – not. Certainly you wouldn’t invite them to sleep next to you, ever-present on your nightstand. But, with smart phones and mobile devices going everywhere you go, this is the level […]
