Facebook SEO: Personalization and Search
Last night, my husband’s cell phone rang and he didn’t recognize the caller’s number. Because he enjoys harassing telemarketers (and because he was being “funny”), he answered, “Hola.” There was a brief pause, then a recording came on in rapid-fire Spanish. Since the only word of Spanish my husband speaks is “Hola,” the telemarketer’s message wasn’t very effective. […]
Micro-Fundraising Through Mobiles: 5 Apps
The Haiti earthquake wasn’t the beginning of mobile fundraising, but it certainly was the first time it popped into the national consciousness at such a large scale. Since then, it’s continued to gain traction and popularity with NGOs and your average Joe alike – and even your occasionally political fundraising event.
How to Handle a Social Media Heckler
Social Media encourages transparency. It encourages sharing. It encourages feedback. It is dependent on User-Generated Content. It is every company’s worst day at the office when a consumer or detractor attacks their company or product publicly on a blog, a forum, or on twitter.com. It is one thing if the complaint is based on experience versus […]
Building the Pacific Northwest. Elegantly and Efficiently.
Lease Crutcher Lewis is a family business with a rich history dating back almost 125 years. With offices in Portland and Seattle, they are responsible for countless high-profile and landmark building projects in the Pacific Northwest including the still-used main terminal at Sea-Tac Airport. A company with a strong vision and solid values, Lease Crutcher […]
From Proposal to Premiere: Scripting Your New Video
Mambo Media has recently completed a number of short video production projects to support both external and internal messaging goals for our clients, and it has struck me how much time it takes to develop the script for even a short (2 minute) video.
Social for Search: How to Fail
You’ve heard of the term “Social for Search,” right? The idea is that your social media marketing efforts can be used to improve search engine rankings for your properties. How?: 1. Use a listening system to find keywords that are being used in your space 2. Research those keywords and find others around them: What […]
What is the Monetary Value of Your Facebook Fan?
GigaOM published a summary of the Syncapse study that estimates the value of a Facebook fan – in real dollars. Syncapse, a marketing measurement firm, took the top 20 brands on Facebook, then polled the fans about their purchase behavior, brand perception and referral levels. The study can be read in full here.
Social Media: Should Small Businesses Train or Hire?
I recently answered this LinkedIn question and wanted to share my response with you: As a small business, do you want to be trained on how to use social media or hire a social media strategist to implement it for you? Great question, Cynthia. I manage an online marketing firm that specializes in social media […]
The Zen of an Audit
One of the first activities of Mambo’s Social Media program is the audit. With the audit we take a 20,000 feet view of a client’s marketplace, consumers, communication issues and competition in social media. We discuss what is working and what isn’t; where there is whitespace in the market; and how to capitalize on these […]
Hopping on the Twitter Train
Out of all social media tools, Twitter is probably the one that people have the most difficult time warming up to and understanding. It has a special quality that makes nearly anyone feel like they have no idea what they are doing. That was certainly the way I felt before I arrived at Mambo. During […]
