Social Media Archives

Apr 06 2015

Digital Recap: The Impact of Social Media on Today’s News

Every three months, the lecture room of Portland State University’s Center for Executive and Professional Education (CEPE) is filled with eager digital marketers, business owners and curious early risers. CEPE’s quarterly Digital Marketing Breakfast brings together digital marketing leaders from Portland, Oregon that offer their expertise on modern marketing issues. Moderated by Mambo Media’s own Siouxsie Jennett, each Digital Breakfast offers a unique panel of professionals and plenty of pastries. Ranging from topics such as Online Reputation Management, Marketing for a Cause and more, registration for these digital marketing strategy...

Mar 30 2015

How to Use LinkedIn for Business Development

by Mambo Media

LinkedIn is the world’s largest professional network, with more than 300 million members. As more people embrace the power of social networking for professional purposes, establishing, optimizing and leveraging your personal account has become an invaluable tool for business development. From an SEO optimized profile to conversing with business peers, establishing your personal brand on LinkedIn can be a daunting task. But don’t panic! We’ve compiled a few tips to help you get started using LinkedIn for business development.

Sep 30 2014

Facebook’s Latest Algorithm Update – Embracing Real-Time Marketing

by Mambo Media

Facebook recently announced that they have made changes to their Newsfeed Algorithm—once again! This latest update prioritizes showing users posts that they want to see, when they want to see them. Whether it’s a devastating college football loss or an uplifting news story, Facebook is taking a cue from Twitter by testing a more “real-time” user experience. Facebook’s latest algorithm update presents an opportunity for brands to better interact and engage with consumers on trending topics. The first part of Facebook’s algorithm update prioritizes posts that mention a trending topic. Facebook...

Sep 16 2014

Keeping Up with the Joneses is not Enough! Don’t Just Meet but Exceed Your Customers’ Expectations on Social Media

by Mambo Media

Cool campaigns or great design elements are not enough. Social media needs to be integrated into all marketing initiatives; from real-time personalization to marketing automation. Today’s consumers have grown to expect that brands are present, active and engaged across social media channels. Your customers’ questions are no longer “are they on Twitter?” but rather, “what kind of loyalty programs do they have available to me on social?” or “how fast is their social media customer support?” Because consumer expectations are so high, brands must rise to the occasion and learn...

Apr 28 2010

When Celebrities Tweet: 3-Point Strategy to Leverage Celebrity Power, Part 1

by Siouxsie Jennett

I was recently at SocialFresh, a social media conference in Portland, and someone asked the Facebook and Twitter ROI panel about leveraging celebrity endorsements. We have several clients that can boast celebrity backing so this question was of great interest to me. The fellow who posed the question lamented about the short-lived spike seen when a celebrity tweets about their product and wanted any insight into capitalizing on that fleeting moment and creating a more lasting, long-term effect. Great question!

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