Facebook SEO: Personalization and Search
Last night, my husband’s cell phone rang and he didn’t recognize the caller’s number. Because he enjoys harassing telemarketers (and because he was being “funny”), he answered, “Hola.” There was a brief pause, then a recording came on in rapid-fire Spanish. Since the only word of Spanish my husband speaks is “Hola,” the telemarketer’s message wasn’t very effective. […]
How to Handle a Social Media Heckler
Social Media encourages transparency. It encourages sharing. It encourages feedback. It is dependent on User-Generated Content. It is every company’s worst day at the office when a consumer or detractor attacks their company or product publicly on a blog, a forum, or on twitter.com. It is one thing if the complaint is based on experience versus […]
What is the Monetary Value of Your Facebook Fan?
GigaOM published a summary of the Syncapse study that estimates the value of a Facebook fan – in real dollars. Syncapse, a marketing measurement firm, took the top 20 brands on Facebook, then polled the fans about their purchase behavior, brand perception and referral levels. The study can be read in full here.
Social Media: Should Small Businesses Train or Hire?
I recently answered this LinkedIn question and wanted to share my response with you: As a small business, do you want to be trained on how to use social media or hire a social media strategist to implement it for you? Great question, Cynthia. I manage an online marketing firm that specializes in social media […]
Hopping on the Twitter Train
Out of all social media tools, Twitter is probably the one that people have the most difficult time warming up to and understanding. It has a special quality that makes nearly anyone feel like they have no idea what they are doing. That was certainly the way I felt before I arrived at Mambo. During […]
When Celebrities Tweet: 3-Point Strategy to Leverage Celebrity Power, Part 3
3. Think Long Term Cultivate a relationship with your Celeb – Ideally, this is not a one night stand or a flash in the pan or a one hit wonder, and your celebrity is genuinely interested in supporting your cause. Celebrities are typically pretty guarded because so many want a piece of them without giving […]
When Celebrities Tweet: 3-Point Strategy to Leverage Celebrity Power, Part 2
2. Be Responsive Okay, so now the tweet goes out and all sorts of craziness hits the internet. People are excited, they want to know more, they are begging for answers to questions from this 140 character tease… Now’s the time to take action and be responsive!
Getting Started in Social Media: A Mambo checklist
Conversations about your brand are happening – whether you partake or not. What are customers and competitors saying? How can you differentiate your company from all that chatter? Where, online, are these conversations happening? Mambo has chosen ten social media techniques as business-critical for today’s marketplace. 1. Listen to Conversations on Social Media. Run a […]
