Digital Recap: The Impact of Social Media on Today’s News
Every three months, the lecture room of Portland State University’s Center for Executive and Professional Education (CEPE) is filled with eager digital marketers, business owners and curious early risers. CEPE’s quarterly Digital Marketing Breakfast brings together digital marketing leaders from Portland, Oregon that offer their expertise on modern marketing issues. Moderated by Mambo Media’s own […]
How to Use LinkedIn for Business Development
LinkedIn is the world’s largest professional network, with more than 300 million members. As more people embrace the power of social networking for professional purposes, establishing, optimizing and leveraging your personal account has become an invaluable tool for business development. From an SEO optimized profile to conversing with business peers, establishing your personal brand on […]
Facebook’s Latest Algorithm Update – Embracing Real-Time Marketing
Facebook recently announced that they have made changes to their Newsfeed Algorithm—once again! This latest update prioritizes showing users posts that they want to see, when they want to see them. Whether it’s a devastating college football loss or an uplifting news story, Facebook is taking a cue from Twitter by testing a more “real-time” […]
Keeping Up with the Joneses is not Enough! Don’t Just Meet but Exceed Your Customers’ Expectations on Social Media
Cool campaigns or great design elements are not enough. Social media needs to be integrated into all marketing initiatives; from real-time personalization to marketing automation. Today’s consumers have grown to expect that brands are present, active and engaged across social media channels. Your customers’ questions are no longer “are they on Twitter?” but rather, “what […]
When Celebrities Tweet: 3-Point Strategy to Leverage Celebrity Power, Part 1
I was recently at SocialFresh, a social media conference in Portland, and someone asked the Facebook and Twitter ROI panel about leveraging celebrity endorsements. We have several clients that can boast celebrity backing so this question was of great interest to me. The fellow who posed the question lamented about the short-lived spike seen when […]
