Building Trust in Your Mobile Relationship
Would you invite a stranger into your house, to join you for dinner, ride in your car, attend your work meetings? Probably – hopefully – not. Certainly you wouldn’t invite them to sleep next to you, ever-present on your nightstand. But, with smart phones and mobile devices going everywhere you go, this is the level […]
Facebook’s Fast Track to Mobile Ads
Gone are the days of Facebook’s freewheeling approach to launching and implementing new features without a concrete strategy for monetization. The post-IPO landscape is dotted with investors demanding ROI, leaving Facebook in a perpetual struggle to find new avenues for revenue sources. Despite the controversy of Facebook ads efficacy, a recent ComScore study helped to […]
Design for Mobile: Predictions for 2012
Will Design for Mobile Soon Be More Important than Design for Desktop Environments? In 2010, Mary Meeker of Morgan-Stanley predicted that mobile web would outpace desktop web in five years[1]. Gartner’s recent prediction takes it a step further, stating that it will happen by 2013[2]. Currently, mobile design is an afterthought: design a fancy desktop […]
Will Adobe Flash Survive the Era of the Mobile Internet?
Adobe vs. CSS Savvy web designers continually produce beautiful, elegant designs that play to the strengths of their medium. For designers that want pixel-perfect control over their designs, the only go-to for most of that time has been Adobe’s Flash platform. Lately, Adobe has taken a lot of flack over their proprietary design tool. To […]
Social Commerce Tools and Trends
A morning at Portland State University with Meridian, ShopIgnighter, MonsoonWorks, Groupon and Mambo Media Despite the early morning hour, there were many lively presentations on Social Commerce to be heard last week at the Portland State University Digital Marketing Breakfast. Boasting a docket full of Portland-based companies, the talk of Social Commerce was both enlightening […]
