8 Ways to Use AI Tools for Digital Marketing in 2023
Get your brand ready for the future with AI marketing tools that use data to deliver more personalized digital experiences.
9 Key Factors to Your Marketing Success: How to Audit, Assess and Optimize
If you’re in charge of marketing a renewable energy or other cleantech company, explore these areas to gauge your business’s marketing maturity.
GPTChat and 5 Content Marketing Trends To Watch
Now that GPTChat is what every content person on the planet is thinking about, we thought it would be good to outline when to leverage a tool like this, and when not to. Is GPTChat good for content topics and ideas? YES! This is a great way to leverage the power of AI and […]
Google Analytics vs. Google Search Console
Google offers many analytics tools for small to medium-size businesses. It can sometimes be confusing or overwhelming to understand which tools are best and how to implement them. The tools we get the most questions about are Google Analytics and Google search console. While Google produces both products, they track different things and are both […]
(Re)Aligning Your Target Audience
(Re)Aligning Your Target Audience If you are like many of our clients, your goals for the year are centered around growth: driving sales, garnering leads, and increasing revenue. To support your sales team, you create content, post on your social media accounts and send out emails all in the hopes of generating leads. That‘s great — you already have powerful tools for sales enablement, but are those tools really working? 2021 is an exciting year […]
Do You Need To Adapt Your SEO Strategy For Voice Search in 2019?
Do You Need To Adapt Your SEO Strategy For Voice Search in 2019? I was never a fan of talking to inanimate objects. Up until recently, talking to no-one-in-particular was a sign you were going crazy (talking to dogs doesn’t count). That all changed with the birth of our smart new friends Alexa and […]
6 Areas to Optimize Voice Search for SEO and PPC
Apple’s Siri has pushed us into a world that once only seemed possible on shows like Star Trek or The Jetsons. 25 years ago, no one would have believed that we could have a casual conversation with a robot. So what do Siri, Cortana, and Alexa have to do with SEO? Well, they’re all […]
Is Your Website Mobile-Friendly? It Should Be.
Make no mistake about it, the future of search will be strongly tied to mobile activity. Google is pushing to ensure modern websites embrace mobile friendliness or they risk suffering the search ranking consequences. Earlier this year, Google announced it would be introducing mobile-friendliness as a search ranking signal. The announcement was dubbed “Mobilegeddon” […]
AdWords Removes Right Sidebar Ads
The SEM industry has been abuzz with AdWords’ recent decision to remove right sidebar ads. They’ve been testing this view for some time but last week confirmed the official removal which is currently being rolled out worldwide. Why the Change, AdWords? Nobody but Google really knows why they do what they do. […]
Brace Yourself! How this Google Shakeup will Impact your Business.
Google has been in the news a lot this week! The company’s recent announcement that they created a parent holding company, Alphabet, has been dominating the headlines over the last few days. However, lesser known changes include their quiet separation from Google+ and many business services changes which will have a huge impact on local […]
