Making Sense of GDPR and Its Implications for US Businesses
In recent weeks, you’ve probably received many emails from businesses about their updated privacy policies, or noticed an increase in website pop-ups asking you to give consent to the site’s use of cookies. There’s a reason for that. The General Data Protection Regulation (GDPR), the European Union’s new data privacy law, took effect on May […]
What Brands Should Consider Before Getting Involved In Political Activism
The recent rise of polarization and controversy in the political environment has brought an unprecedented amount of companies taking strong sociopolitical stances publically, including executives speaking out from Fortune 500 companies like Apple, Microsoft, Coca Cola, Goldman Sachs, Airbnb, Nike, Starbucks, and Facebook to name a few. What makes this era unique is that […]
Key Takeaways from PSU CEPE’s Digital Marketing Breakfast on Crisis Communications and Reputation Management
“If you don’t move quickly, the world will do it for you.” Lisa Heathman, on handling a social media crisis. It’s fascinating to think about how reputation works. Reputation is unique in that it takes years to build, but within a blink of an eye can be shattered. With media spreading at rapid rates […]
How to Make Your Customers Love You
Co-authored by Elena Foley You may think you’ve captured your customer through a persona that you have developed, but how much do you really understand your base? When we talk about building customer love, we’re not talking about starry-eyed romance as much as providing a really great experience that draws your customers in and […]
Mambo Formula: How to Respond to Negative Online Reviews
How do you respond when you’re notified that a legitimate negative review has been posted about your business? Whether the review was posted on Yelp, Google+, Facebook or an industry-specific site, experts agree that responding quickly shows that you’re listening to your customers, you care about their feedback and that you have nothing to hide! […]
Crisis!
It’s happened before and it will happen again. Someone posted something on social media that shouldn’t have been posted, an explosion at a warehouse or a scandal with a CEO. Crises are a part of running a business and it is better to be prepared for them instead of being caught off guard. There are several easy actions that can help a company better prepare for all types of crisis:
Who Doesn’t Like a Discount? Here’s Something to Tweet Home About!
The holidays are always a time to celebrate. It’s a good time to reflect upon the year. At Mambo we have a lot to celebrate. Our agency has been growing quickly and healthily and all to the thanks of our amazing clients. While we could write a blog on each of our fabulous clients (and […]
Is Your Crisis Communications Go-Bag Packed?
A crisis can come even when least expected. An internal employee accidentally tweets on the company account. A disgruntled associate takes private information public. A video goes viral at an inopportune time. One customer’s complaint snowballs into a wave of negative feedback from followers. Are you prepared? In the rapid network of communication and social […]
What is VividWall? A Visual Aggregator
VividWall is a visual content social media aggregator. Billions of pieces of content are shared every day, and visual content is one of the fast growing segments within content marketing. Brands need easy-to-implement solutions to scan, monitor, moderate, curate and display visual content from the web in a manner that encourages engagement and sharing. VividWall […]
