Pinterest Best Practices: The Dos and Don’ts
Pinterest has only been around for 4 years but it is quickly becoming one of the most powerful visual platforms for both marketers and consumers. With 70 million total users and 25 billion pins, Pinterest has earned the title as the third most popular social networking site in the U.S.
3 SEO Tips and Tricks in Light of Penguin 3.0
Online marketers need to understand how updates to Google’s algorithm may affect their website rankings. When a site is affected by an update, it is important that adjustments are made to avoid further penalties from Google. Unfortunately, sites typically have to wait until Google rolls out another update in order to see how their changes […]
The Road to Purchase: How to Create a Touchpoint Strategy
Touchpoints – moments that customers or prospects interact with a brand – are a critical element in any customer-centric marketing strategy. The goal is influence the customer at every point of contact, be it at the store, through social media content or via customer service.
Voter Smackdown: Google AdWords vs. Facebook Ads
We get a kick out of politics at Mambo Media, so we were thrilled to be asked to design online ad campaigns for an initiative on the November 2010 ballot in Washington State. The client asked us to spend an equal amount of money on Google AdWords and Facebook Ads. And that was the […]
