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Mambo News

Apr 03 2012

Social Media Marketing Course at PSU

I’ve been asked to teach a Social Media Marketing course at Portland State University! We will be covering case studies about the Mambo Media methodology that we use with our clients every day, so the students will get an idea of how our methodology works in practice. Here’s the course description and a list of certificates this course applies toward: WM403 Social Media Marketing The proliferation of social media platforms and applications has changed the marketing landscape significantly, impacting how we buy and sell products, and how we reach customers, interact with friends, and...

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Vestas: Extreme Safety

Overall Objective of the Campaign: Vestas, a pioneering wind energy company, hired Mambo Media to create a safety program to reach remote, dispersed turbine technicians. Vestas did not need to change the amount or type of safety training technicians received, but sought to change the way the technicians regarded personal and team safety on the job. Techs were deeply set in their routines and had become indifferent to traditional corporate safety initiatives. Mambo believed a new approach to an effective safety program should: Appeal to techs and their particular sensibilities Offer continued engagement via...

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Bob’s Red Mill: Nonprofit Event

Overall Objective of the Campaign Bob’s Red Mill founders Bob and Charlee Moore gave the OHSU Foundation one of its largest pledges in its history –  $25 million – to study childhood nutrition and obesity. The Bob and Charlee Moore Institute for Nutrition and Wellness at OHSU (Oregon Health & Science University) would lead the medical community, worldwide, in tackling childhood obesity. Mambo Media’s task was: Organize a team of communicators to promote the announcement/press conference  – held on September 16, 2011 – via social channels Create a storm of local, social conversations so...

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OHSU: Marketing Efforts Transformation

Overall Objective of the Campaign The Oregon Health and Sciences University (OHSU) is comprised of  four main units of operation: Hospital, Medical School, Research, and Philanthropy. In each are countless smaller entities. For example, the Dental school is part of the Education unit; Doernbecher’s Children’s Hospital Foundation is under the Philanthropy unit; the Knight Cancer Institute is under both research and healthcare unit. Each unit, prior to OHSU’s engagement with Mambo Media, had its own small staff of frontline communicators and dedicated channels. For instance, the Knight Cancer Institute had its own...

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Sage ERP X3: Social Media Restructuring

Overall Objective of the Campaign Approached by Sage ERP to develop a global social media strategy for their 17-country marketing and PR team, Mambo Media embarked on a long-term partnership with this world-wide ERP heavy hitter to create the most effective approach to modern marketing from a global perspective that could also be replicated across the multi-country landscape. Leveraging our well-established social media methodology, we worked with Sage to develop a highly-successful and ever-evolving social media strategy.  Our first task, and the first step of our methodology, was to establish strategic goals...

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Dec 06 2011

A Holiday Appeal: Hope and Healing for Doernbecher Kids

For two days the city of Portland, OHSU Doernbecher Children’s Hospital  and country music listeners will join together to help support young Doernbecher patients and their families. Each year The Wolf 99.5 Country radio lends its airwaves to a two-day radio-thon on December 8 and 9 showcasing the amazing work performed by Doernbecher’s pediatric experts - and featuring live broadcasts from the hospital. In the spirit of the season, please consider a donation to our campaign. Your contribution will help bring hope and healing to sick children and their families during...

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Welcome to the PSU Digital Marketing Conference!

Welcome to the PSU Digital Marketing Conference! We are hosting the fabulous Kickoff Cocktail party on Sunday, December 11th and will be featuring our Mambo-licious Cocktail.  The Kickoff party is free to attendees so be sure to join us! And since your interests are clearly right up our digital alley, we thought you might be interested in some of our recent blog posts: 2012 Marketing Planning – 4 Business Realities to Consider when Planning QR Code Roundup Keeping Up With Facebook Changes Will Adobe Flash Survive Mobile? Ponies to Bronies: Letting Go of the Reins Google +:...

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Nov 16 2011

Join Us at the Digital Marketing Conference!

We at Mambo are so excited to be a part of this year’s Digital Marketing Conference at Portland State University on December 12th.  In fact, we are hosting the fabulous Kickoff Cocktail party the night before and will be featuring our Mambo-licious Cocktail.  The Kickoff party is free to attendees so be sure to join us! Our own Siouxsie Jennett will be speaking this year on Planning Your 2012 Marketing – Turning Business Realities into Successes.  In addition, the conference will host fabulous speakers from across the nation discussing Digital Marketing,...

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Apr 25 2011

Mambo Media Wins “Best Agency” at SoMe Awards

We’d like to thank the SoMe Awards for a night we’ll never forget! Music, drinks, food, comedy and hosting by Daniel Baldwin…and if that wasn’t enough, Mambo won two SoMe Awards! We won the Best Agency award for our blog strategy and execution on the nonprofit Chalkboard Project’s education reform blog. The Best Agency award was given for having “demonstrated a thorough understanding of social media and utilizing social media marketing to boost client ROI and brand awareness.” And to our shock and thrill, we also won the Best in Show award,...

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Apr 20 2011

Mambo Media Named SoMe Awards Finalist in Three Categories

Mambo Media was chosen as a 2011 SoMe Awards finalist in three categories! The SoMe Awards honor the best social media projects, programs and campaigns of the year. We’re especially excited because award submissions have now been opened to the entire United States instead of only the Pacific Northwest. Serious competition!

Come join us at the SoMe Awards, hosted by Daniel Baldwin, at the Fez Ballroom this Thursday, April 21 from 6-9pm.

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