Keeping Up with the Joneses is not Enough! Don’t Just Meet but Exceed Your Customers’ Expectations on Social Media
Cool campaigns or great design elements are not enough. Social media needs to be integrated into all marketing initiatives; from real-time personalization to marketing automation. Today’s consumers have grown to expect that brands are present, active and engaged across social media channels. Your customers’ questions are no longer “are they on Twitter?” but rather, “what […]
