The first interaction a customer has with your company and its products and services is likely to happen online. Your website is your front door; it’s your most important piece of marketing real estate – so it’s imperative that it not only has curb appeal but also the interior is fully functional before you invite guests. The majority of Americans have instant internet access from home, work, and on the go via multiple devices that all need to be taken into account when designing and building your site. The marriage of form, function, and technology has never mattered more.
Mambo’s proven website design & development methodology has successfully established and transformed the digital presence for countless clients since 1997. Our digital strategists and their teams work with you to gain a deep understanding of your user base, your brand, and your strategic business goals. With that foundational knowledge, we’ll design and build a site that communicates what your users need at the right time during their journey. Whether your ultimate goal is leads, sales, or sign-ups, Mambo ensures your site is ready to work with your overall marketing strategy to achieve it.
Large or small, Mambo has an approach to web design services that fits your needs. We’re adept at several CMS platforms and eCommerce solutions, not to mention systems integrations don’t scare us at all. Let’s start a conversation and build something great together.
We invest time with you and your team up front to absorb as much as we can about your brand, your target audience, existing customers, and your business goals. Then we take a look at your competition to gain a 360-degree view of the market landscape before we dig in and establish the strategy for your website.
With this foundational knowledge under our belt, we next define the underpinnings of your website. We’ll recommend a site architecture and information hierarchy that best fits the needs of your users, establish blueprints specific to your new site’s layout, and determine the right mix of features and functionality – all the while weighing our recommendations against business needs, user value, and budget. Then comes the fun part – responsive page design! We take your brand’s design standards and bring them to life for your new mobile-friendly site.
Throughout the discovery, UX and design phases, our team is also keeping content strategy top-of-mind. When it comes time to put pen to paper, no matter who is writing copy – you or us – we provide a detailed roadmap as a guideline for how much to write, where it goes, and what points it should cover. We also provide best-practice-driven and research-based SEO recommendations to ensure your site is seen by the people we want to see it.
This is where the rubber meets the road. Once we have our architecture, blueprints, design and content, we build and test your new site. Whether it’s WordPress or Drupal; whether you have a large ecommerce store or you’re a B2B generating leads, we ensure your site is solidly built and well-functioning on desktops, tablets and mobile devices. We also program and test any connections your site needs to external systems like CRM or ERP.
Now that we’ve put in the hard work, we’re ready for the site to launch. We test your site across multiple browsers and devices and install and test a Google Analytics tracking code to collect valuable data about your visitors and their behavior. Once your site is live, we’ll train your team on how to make modifications and keep the site up-to-date with new content.
We want to partner with you and your team for the long-term success of your site. Based on your needs, we’d love to help refine the marketing efforts that are driving traffic to your site to ensure your goals are being met across the board. Mambo’s team of expert digital marketers can help you establish winning strategies and tactics.
“Siouxsie has created quite a team of people working for her and her staff is all 5 star in my opinion. They support us in ways that I cannot imagine and their boundaries of working with me, our staff and our contractors on our behalf is perfect. I think that I have never experienced anything so extraordinary in a business relationship ever.”
We look forward to connecting. Someone will reach out within 2 business days to find a time that’s right for you.