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Social Media Marketing

Social media has taken over the world. Let Mambo help you take over a part of it.

With the proliferation of e-commerce, online accessibility, and the cultivation of digital communities like Facebook, Instagram, Twitter and LinkedIn, it’s no longer enough for brands to simply provide a quality product, service, or tool. Now, brands need to create an online presence that feels welcoming, community-driven, and people-first to stand out from the crowd. Social media is an integral way to foster better relationship-building, but because brands are expected to share content across multiple channels, there is an increased demand for volume and content quality.

 

That’s where we come in. Our social media strategists and community managers integrate with your team to help you stay up-to-date with this ever-changing landscape. We develop a targeted strategy to personalize your audience messaging and maximize your brand’s potential to guide users to your website, or buy straight from the social media platform. With sophisticated tracking, we can better understand the ROI of social media marketing, continue testing and iterating, and gathering audience insights to inform not only future marketing efforts but all departments of your organization to improve your products and services.

 

Whatever your social media need, Mambo can assist. Whether it’s building your foundational strategy so your team can hit the ground running, or being fully responsible for daily in-channel activity and engagement, we’ve got your back.

We are excited to learn more about your social media marketing needs!



More than 40% of digital consumers use social networks to research new brands or products.

Social Media Strategy

Has your team been posting to your channels only as they get the chance? That won’t keep you competitive. Through research, auditing, and best practice we can put a strategic structure, consistency, and creativity to your posts and then… let’s watch your community flourish.

What you get
  • Channel discovery
  • Competitive audit & research
  • Social media profile setup & optimization
  • Cutting-edge recommendations

Community Management

It’s all in the name! We are active managers of your digital community. From scheduling posts to proactively engaging with users, we want to cultivate an authentic sense of community for your brand.

WHAT YOU GET
  • Active channel monitoring and personalized audience engagement
  • Curated content specific to your brand
  • Best-in-class posting with custom imagery and copy
  • Utilization of industry trends and in-channel features

Content & Messaging Strategy for Social Media

What keeps followers engaged on social media? Great content and a great message! Let us help you figure out how to develop and curate content that will resonate with your audience and keep them coming back for more.

What you get
  • Strategic messaging in alignment with your brand tone and audience interests or pain points
  • Well-balanced content mix targeting each stage of the buyer’s journey
  • Outbound and inbound posts to drive engagement and traffic to your website

Influencer Engagement

Nothing gives your organic social media content a boost like fostering strategic partnerships and influencer marketing. Let’s start that conversation.

What you get
  • Targeted influencer outreach to build brand reputation
  • Fostering reciprocal, real relationships
  • Increased visibility through expanded audiences relevant to your brand

Custom Training for Marketing Teams & Executives

Getting everyone on your organization on board with social media is the surest way to maintain strong channels, cultivate community, credibility, and make social media fun!

Get Training In
  • B2B & B2C best practices for social media
  • In-channel social media management
  • Social media reporting and analytics
  • How to build an internal team of thought leaders
  • Additional custom training based on your business needs

Analytics & Reporting

Social media is one of the best ways for your organization to test and validate ideas relevant to your products and services. Your platforms give you direct insight into the preferences of your audience. Let’s continue to learn, iterate, and grow your channels.

What You Get
  • Regular, detailed monitoring of your channel’s analytics
  • Performance reporting across all channels, including deep insights
  • Strategic recommendations for improvements

“Mambo has really been instrumental in not only helping us improve our social presence but also educating the rest of our team so that we can ultimately take these tools that they’ve given us and be successful going forward.”

Jessica Hesselgrave,

Marketing Specialist

Vernier Software and Technology

Let’s Chat!

Contact us today for an introductory social media audit of your channels.

We look forward to connecting. Someone will reach out within 2 business days to find a time that’s right for you.