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Marketing Automation

Aligning, and targeting, and nurturing. Oh my! Invest in tech that automates and personalizes your marketing processes.

You’re probably familiar with what marketing automation is, but do you know how your business can leverage its full capabilities? Are you looking to streamline marketing and sales activities and increase qualified leads? Rather than just being a sophisticated email software, marketing automation helps organizations with modernization, digital transformation, and marketing and sales alignment. To automate repetitive marketing and sales tasks effectively, we must dive deep into to your business goals, lead qualification process, audience needs, content, personalization, and communication strategies. This is no small feat!

 

Both sales and marketing teams must constantly adapt to changes in the market and understand how your customers are buying and interacting with your brand. Through interactive workshops we break down and document your specific sales process so we can define, deliver, and generate demand. Our goal is to create segmentation at the very top of the sales funnel so we can nurture, engage, and qualify the right prospects for your sales team – increasing pipeline and sales readiness.

 

Whether you’re looking to invest in marketing automation, or just wanting to use your tools and technology more effectively, Mambo’s team of certified HubSpot consultants can help. From strategy, implementation, to tool and database integration, we live at the intersection of marketing and technology – join us!

Connect with us.
Let’s align, automate, and drive results.



Companies that automate lead management see a 10% or more bump in revenue in 6-9 months. 

Sales & Marketing Alignment

Through focused, facilitated workshops led by change management experts we gather sales and marketing teams to create alignment across departments. This process allows us to agree on, and clearly define your business’s lifecycle stages. Which activities need to happen at each stage of the funnel to engage and qualify your prospect? How do we ensure sales readiness?  Let’s find out. Every business is unique – we don’t take a cookie-cutter approach.

What you get
  • Determine the right profile and persona to target
  • Defined lifecycle stages and lead scoring strategy
  • Cross-departmental alignment around definitions and actions
  • Content and messaging strategy to support lead qualification

HubSpot Installation

As a certified HubSpot partner, we play an integrated role in not just strategy, but in tool implementation and mobilization. Most businesses operate between multiple systems for data management. We’ll collaborate with you to ensure these new and existing tools are syncing and optimized for results. By the time we’re done, your team will be ready to hit the ground running with your marketing automation strategy. Plus, we’ll advise at every stage of the process to help you update your current process in the most effective way possible.

WHAT YOU GET
  • Initial setup and checklists
  • Strategic roadmap for software success
  • Change management consultation
  • Tool integration and setup
  • Development and design of email and landing page templates
  • Contact migration, form strategy and list management

Nurture Strategy

Using our comprehensive inbound methodology, we assess the current touchpoints with your audience, determine what’s working, and where optimization is needed. We dissect each stage of the funnel and pinpoint specific audience needs and behaviors so we can pair their experience with the right content. Since businesses who nurture leads make 50% more sales at a cost 33% less than non-nurtured prospects, we deliver a strategic and tactical nurture program that’s sure to drive results.

What you get
  • Nurture strategy targeted by life cycle stage and persona
  • Sophisticated personalization and segmentation strategy
  • Content and messaging recommendations
  • Workflow schematic and implementation
  • Program that matures prospects through each stage of the funnel to ensure your leads are ready to pass off to your sales team

 Launch, Management & Optimization

Launch, lift, and accelerate! While some of your activities may be automated, learning and optimization never stops. We’ll continue to leverage business intelligence and key insights to ensure we’re converting and driving more revenue for your business. Whether you need strategic consultation, data analysis, or in-tool ongoing management and execution, we can help.

What you get
  • Custom dashboards and reports
  • Ongoing optimization of settings based on learnings
  • Template modifications as needed
  • Workflow and list management
  • Persona insights and data synthesis

“Mambo Media has been instrumental in helping Learning.com make the shift to a modern, digital marketing approach. They’ve helped in every facet of this shift, including website redesign, marketing automation, campaign design, strategic planning, and modeling. After just the first few months of working with Mambo, our lead-flow of quality leads increased 740% over the prior year. Siouxsie and her team have brought expertise, professionalism, competence….and are lots of fun to work with!”

Keith Oelrich

CEO

Learning.com

Let’s Chat!

Contact us for a free 15-minute consultation
to discover how marketing automation can benefit your business.

We look forward to connecting. Someone will reach out within 2 business days to find a time that’s right for you.