Email marketing is one of the most cost-effective ways to connect directly with new customers and reinforce relationships with existing ones. Despite what you may have heard, email is by far the most prevalent form of digital communication, with research showing that 91 percent of US consumers check their email every single day, and an impressive 61 percent of consumers enjoy receiving promotional emails weekly. In fact, 38 percent want emails to come even more frequently from the brands they love! Now, that doesn’t mean the solution is to send, send, send.
In an increasingly competitive landscape, your brand must always add value, be personalized to your audience, and provide high-quality content to be effective. Finding the right agency partner can be challenging. You’ll need a team of email marketers who get your overall business goals, understand tools and technology, and bring deep content and messaging expertise. Meet Mambo! Let’s get tactical but not skip over the importance of a holistic strategy. Let’s geek out on the data, but not forget the importance of innovation and creativity. Let’s elevate your brand, but not make it too complicated. Let’s join forces to perfect your inbound strategy.
Before you can send out amazing content, we want to ensure you have the right email tool. Since most companies are not utilizing all of the features that come with their email system, we start by auditing, assessing, and providing enhancement suggestions. We might also recommend a new tool that will more effectively meet your strategic goals. Then, we’ll audit your email content, templates, cadence, and open, click and unsubscribe rates so we can drill into the specifics for improving your email strategy.
Having a strong segmentation and personalization strategy will enable you to effectively target new leads and improve retention and loyalty for existing customers by offering an experience that makes the user feel like they are being tailored to. We start by understanding your audience and how to segment by key attributes, behaviors, or interests. We then look at simple and sophisticated ways you can personalize your emails for them. The result – increased engagement, traffic to site, and conversions.
Sometimes, all you need is a little help getting things out the door. The role we often play is augmenting your existing marketing team, providing guidance and implementation so your team can focus on all of the other aspects of growing a business. Email is yet another high maintenance facet of your marketing plan, we can come in and play a strategic and tactical role.
So, you’ve sent your emails…now what? This is where a proper reporting and optimization phase can take your email marketing efforts to the next level. We want to make sure you can report on the most important metrics that drive business results, not just opens and clicks.
By providing your team actionable insights, clean data sets, and next-step direction, you’ll be able to continue creating more effective campaigns while growing your customer outreach program.
“Mambo has supported outbound email campaigns for PSU’s Center for Executive and Professional Education for multiple years. We have appreciated the support and guidance the Mambo team has provided with the strategic planning and tactical execution of our campaigns. Their efforts have resulted in ongoing engagement across our audiences.”
We look forward to connecting. Someone will reach out within 2 business days to find a time that’s right for you.