Content Strategy + Optimizing Channels
In March I attended the engrossing Q + A with Kristina Halvorson on Content Strategy. A recurring topic of conversation was the tension between repurposing content across multiple channels versus creating channel-specific user experiences with rich content. Content strategy is an odd beast since a cross-section of Information Architecture (IA), Copywriting, User Experience (UX), and […]
Facebook Case Study: How Hi-Tec USA Tapped Into What Inspires Their Facebook Fans
Hi-Tec is an outdoor shoe and apparel company with a focus on adventure, family, and outdoor living. Hi-Tec has was founded in 1974 in Shoeburyness, England introducing Britain’s all-time best selling sports shoe model, and has since flourished into an international company with a unique audience in multiple markets. Mambo Media created a dispatcher role to assist the Hi-Tec […]
Pinterest Roundup
Not familiar with Pinterest? Start here with the Beginner’s Guide to Pinterest: https://on.mash.to/xOIp1Y HGTV curates multiple boards to inspire, engage and interact with their fans. Read about 6 ways that brands can rock Pinterest: https://bit.ly/ynmQ0R Still need convincing that you need to be monitoring Pinterest’s growth? Site visits to Pinterest increased […]
Pinterest: The Love Child of Flickr and Delicious! – 3 Tips for Businesses
If you’re not familiar with Pinterest, I hesitate to send you there because it’s visually addictive eye candy for the soul. Pinterest is a “virtual pinboard” that allows users to organize and share images, and Pinterest’s mission is to connect people all over the world based on their shared tastes and interests. The reason I […]
4 Considerations for Selecting a Social Media Listening System
Strategy There is an astonishing array of tools available for businesses of all sizes, with prices ranging from free to thousands of dollars per month. It is essential to have a listening strategy in place before throwing resources towards an expensive system which, without proper optimization, could potentially produce a deluge of data and result […]
Google+: Amassing a New Social Network
Google+ aims to take on Facebook by creating a platform that revolves around sharing among personalized user groups. Obvious comparisons have been drawn to Facebook, as Google+ has a “Stream” similar to Facebook’s News Feed, the +1 button is similar to the “Like” Button, and encourages the creation of “Circles,” similar to Facebook’s “Group” feature. […]
Social Commerce Tools and Trends
A morning at Portland State University with Meridian, ShopIgnighter, MonsoonWorks, Groupon and Mambo Media Despite the early morning hour, there were many lively presentations on Social Commerce to be heard last week at the Portland State University Digital Marketing Breakfast. Boasting a docket full of Portland-based companies, the talk of Social Commerce was both enlightening […]
On Facebook as in Life, Change is the Only Constant
Facebook appears to be morphing at a higher-than-normal pace recently, and it’s more and more of a challenge to just keep up. In an effort to keep everyone on the same Page (pun intended), we’ve decided to draft a quick wrap-up:
Portlandia: Use Hashtags to Drive Conversation Around Your Brand
Portlandia gets rave reviews from locals and TV critics for its satire of Mambo Media’s hometown. Now, we weigh in on the creative and contagious way IFC has used hashtags in Twitter to ensure the show gets buzz. Most use hashtags as a way to tap into the larger conversation on Twitter, but many brands […]
How to Get Started on Quora
A friend of mine who owns a small business recently asked, “I was so proud when I figured out how to interact with people on Twitter and Facebook. Now am I supposed to be doing something on Quora?” We discussed her goals and how she felt about spending some time at “the place people go […]
