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Search Marketing and Media Placement Tag

Oct 18 2013

Google Hummingbird: Using Google+ for SEO

You may have read Greg’s Hummingbird blog post, which gives recommendations for updating your SEO and content strategies to keep up with the new algorithm. It appears that one of Google’s strategic goals in the design of its Hummingbird launch was to build the popularity of Google+ by increasing: the number of Google+ accounts the popularity of communities and hangouts the frequency of engagement (+1s and comments), and the quantity and quality of content posts. For each change instituted by the new Google algorithm, they’ve built in a way to improve your SEO using Google+:   Hummingbird Change What...

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Nov 22 2010

Live Tweets from Future of Marketing

I virtually attended another Future of Marketing Virtual Conference put on by Sam Rosen of ThoughtLead.  Below is my attempt to capture the most provocative, instructional and useful takeaways.  This is only meant to whet the appetite.  To listen to the recording, which I highly recommend, go to http://futureofmarketing.com/.  A complete Twitter list of the speakers can be found here: http://twitter.com/#!/LyndonHaselhuhn/the-future-of-marketing-virtual-conference.

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Sep 15 2010

Facebook SEO: Personalization and Search

Last night, my husband’s cell phone rang and he didn’t recognize the caller’s number. Because he enjoys harassing telemarketers (and because he was being “funny”), he answered, “Hola.”

There was a brief pause, then a recording came on in rapid-fire Spanish. Since the only word of Spanish my husband speaks is “Hola,” the telemarketer’s message wasn’t very effective. But that’s not the point.

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Jul 14 2010

Social for Search: How to Fail

You’ve heard of the term “Social for Search,” right?  The idea is that your social media marketing efforts can be used to improve search engine rankings for your properties.  How?: 1.  Use a listening system to find keywords that are being used in your space 2.  Research those keywords and find others around them: What keywords are people actually using in searches? How are your competitors using keywords? What does recent trending look like for those keywords? 3.  When you’ve narrowed down your top keywords, use them everywhere in your social media marketing content. Sounds like a...

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Nov 24 2009

Using RSS Feeds to Monitor Social Media

If you are interested in monitoring social media and other web-based networks for mentions of your name, brand or products, you are faced with the possibly enormous task of staying current on discussions happening in possibly hundreds of virtual locations. Carefully crafted searches channeled via RSS feeds can bring you what you need in real time.

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