Google Hummingbird: Using Google+ for SEO
You may have read Greg’s Hummingbird blog post, which gives recommendations for updating your SEO and content strategies to keep up with the new algorithm. It appears that one of Google’s strategic goals in the design of its Hummingbird launch was to build the popularity of Google+ by increasing: the number of Google+ accounts the […]
Facebook SEO: Personalization and Search
Last night, my husband’s cell phone rang and he didn’t recognize the caller’s number. Because he enjoys harassing telemarketers (and because he was being “funny”), he answered, “Hola.” There was a brief pause, then a recording came on in rapid-fire Spanish. Since the only word of Spanish my husband speaks is “Hola,” the telemarketer’s message wasn’t very effective. […]
Social for Search: How to Fail
You’ve heard of the term “Social for Search,” right? The idea is that your social media marketing efforts can be used to improve search engine rankings for your properties. How?: 1. Use a listening system to find keywords that are being used in your space 2. Research those keywords and find others around them: What […]
Step-by-step SEO strategy
As you can tell by my post title, I enjoy alliteration whenever I can get away with it! I recently responded to a question posted on LinkedIn Answers, and I wanted to share my response. The question was posted by Brett Burky: What do you think is the best step-by-step process for SEO? I’m […]
