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background image features a laptop, phone and credit card. Positioned over the top of the image is the article title, Adressing the Post-Pandemic Buyer: Your 5 Step Process, written by Siouxsie Jennett
Aug 24 2022

Addressing the Post-Pandemic B2B Buyer: Your 5 Step Checklist

5-Step Checklist for the Post-Pandemic B2B Buyer According to McKinsey & Company, 94% of B2B decision-makers say the new omnichannel sales model is as effective or more effective compared to the sales model they used before the pandemic. The percentage holding these views has climbed every time buyers have been asked over the past 18 months.   Given such definitive data, it’s no wonder so many companies are investing in Digital Transformation.   When done well, digital transformation enables a seamless omnichannel experience for your prospects and customers, allowing each person to create their own...

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Sep 05 2014

How to Attract Visitors and Convert Them Into Qualified Leads

The ultimate goal for marketers has always been to create the right offer, at the right time and to the right people. As customers now have unprecedented amounts of information to sift through, a brand’s inbound strategy plays a critical role in leading the customer successfully through each stage of the buyer’s journey to maximize success. Modern marketing must rely on the awareness, interest, consideration and delight phases of the customer’s path to purchase. Marketing Automation platforms, including tools such as Marketo, Hubspot, and SharpSpring, help to coordinate and manage...

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Apr 09 2014

How To Create an eBook

An eBook is any publication that can be read on a computer or other type of electronic device. They are not only a great mechanism for sharing information that can be utilized on several different platforms, but they are also a great source for engagement. For example, the standard eBook is shared and distributed into 4-7 blog posts, 1-2 infographics, one email campaign (which can be amplified with marketing automation software) and over 200 social media posts! There are four primary steps to creating an eBook. First: figure out the purpose...

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