Addressing the Post-Pandemic B2B Buyer: Your 5 Step Checklist
5-Step Checklist for the Post-Pandemic B2B Buyer According to McKinsey & Company, 94% of B2B decision-makers say the new omnichannel sales model is as effective or more effective compared to the sales model they used before the pandemic. The percentage holding these views has climbed every time buyers have been asked over the past 18 […]
How to Attract Visitors and Convert Them Into Qualified Leads
The ultimate goal for marketers has always been to create the right offer, at the right time and to the right people. As customers now have unprecedented amounts of information to sift through, a brand’s inbound strategy plays a critical role in leading the customer successfully through each stage of the buyer’s journey to maximize […]
How To Create an eBook
An eBook is any publication that can be read on a computer or other type of electronic device. They are not only a great mechanism for sharing information that can be utilized on several different platforms, but they are also a great source for engagement. For example, the standard eBook is shared and distributed into […]
The Road to Purchase: How to Create a Touchpoint Strategy
Touchpoints – moments that customers or prospects interact with a brand – are a critical element in any customer-centric marketing strategy. The goal is influence the customer at every point of contact, be it at the store, through social media content or via customer service.
