Addressing the Post-Pandemic B2B Buyer: Your 5 Step Checklist
5-Step Checklist for the Post-Pandemic B2B Buyer According to McKinsey & Company, 94% of B2B decision-makers say the new omnichannel sales model is as effective or more effective compared to the sales model they used before the pandemic. The percentage holding these views has climbed every time buyers have been asked over the past 18 […]
How to Attract Visitors and Convert Them Into Qualified Leads
The ultimate goal for marketers has always been to create the right offer, at the right time and to the right people. As customers now have unprecedented amounts of information to sift through, a brand’s inbound strategy plays a critical role in leading the customer successfully through each stage of the buyer’s journey to maximize […]
SEO Strategies to Survive Google Penguin
Feeling the cold of Google Penguin? You’re not alone. Many businesses have noticed a significant hit to their search rankings after Google introduced the new Penguin algorithm change in April 2012. Tighter guidelines on website optimization and new rules on what constitutes spam, including changes to keyword usage and inbound links, have left many wondering […]
Crowdsourcing and the Silly Rabbit
In my role at Mambo I have the distinct pleasure of meeting marketing executives from a wide variety of organizations – from non-profit to B2B to consumer brands. And almost without fail, each one will stop me in mid-sentence as I’m waxing on about the benefits of social media, online marketing and the like, and […]
