2012 Marketing Planning – 4 Business Realities to Consider, Parts 3 and 4
2012 Marketing Planning – 4 Business Realities to Consider, Parts 3 and 4
2012 Marketing Planning – 4 Business Realities to Consider when Planning
In this four-part series I will share real business challenges we encounter in the organizations we work with and suggest how you might look at your business, staff and marketing endeavors differently with the goal of creating a more realistic and effective 2012. REALITY 2 – Invest in Human Resources It sounds so trite, so […]
The Connected Company – from Culture to Marketing Success
We’d like to thank Tom Bennett for his guest blog post! Tom will be a keynote speaker at the Portland State University Digital Marketing Conference on December 11th and 12th. The Connected Company – from Culture to Marketing Success Customers are connected and they are communicating. A connected consumer has a greater number of choices […]
Yes: In Response to Seth Godin’s “No.”
Yes, we take exceptional and well-endowed clients who are willing to change if change will be productive. Yes, we can do that if you can pay for it. Yes, we can crack that exceptionally tough market if you’re willing to fund our research and efforts. Yes, we have principles that will not bend. Yes, I […]
2012 Marketing Planning – 4 Business Realities to Consider when Planning
I call 2012 the Year of Business Realities. We have weathered the bad economy for some years now, faced our own business mortality and somehow survived. An honest evaluation of the near future must include the resignation that things aren’t going to get significantly better anytime soon. So as we plan for 2012 it’s important […]
New Year’s Resolutions: Make them Fun!
The newest addition to our team, Mary Rarick comes to Mambo with a B.A. in English, a teaching certificate and a background in publishing, project management and education. Most recently, Mary was the Managing Editor for Portland Family Magazine and Goodness. A self-acknowledged social media addict, she is thrilled to be helping companies foster and engage […]
Social Media: Should Small Businesses Train or Hire?
I recently answered this LinkedIn question and wanted to share my response with you: As a small business, do you want to be trained on how to use social media or hire a social media strategist to implement it for you? Great question, Cynthia. I manage an online marketing firm that specializes in social media […]
