Protected: Optimizing Your University Website: 7 Essential Components for Improved User Experience
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8 Future Forward Ways to Use AI Tools for Digital Marketing
Get your brand ready for the future with AI marketing tools that use data to deliver more personalized digital experiences.
9 Key Factors to Your Marketing Success: How to Audit, Assess and Optimize
If you’re in charge of marketing a renewable energy or other cleantech company, explore these areas to gauge your business’s marketing maturity.
(Re)Aligning Your Target Audience
If you are like many of our clients, your goals for the year are centered around growth: driving sales, garnering leads, and increasing revenue. To support your sales team, you create content, post on your social media accounts and send out emails all in the hopes of generating leads. That‘s great — you already have powerful tools for sales enablement, but are those tools really working? It’s an exciting time for companies to create meaningful […]
Google Search Operator Guide: Tips & Tricks for Marketers
Google handles more than five trillion searches each year. That’s a lot of queries, that yield a lot of results. With so much content available, sometimes it can be a challenge to find the exact resource that you’re looking for. Enter: Google search operators—modifiers you can use to refine and specify your online searches […]
Why Messaging Apps Are the Next Big Thing in Social Media
Remember the first text message you ever sent? Besides the 160 character limit, uncertain deliverability, and difficulty in keeping track of conversations, SMS used to be pricey. Carriers set a cap on messages sent and received per month, and would charge customers for each text that exceeded the limit. At their inception, messaging apps […]
Ready, Set, Action: How to Plan For and Create a Video Library
YouTube is the second largest search engine in the world and presents a powerful, personable way to connect with your audience. With 50% of visitors using it to watch business related videos and 75% of users visiting the marketers’ website after viewing a video, it is the prime platform to share valuable content related to […]
From Data to Design: How to Create an Infographic in 5 Easy Steps
Infographics are a powerful way to add context and story to datal; their irresistible shareability make them ideal for digital marketing. Today we are going to delve into the process of translating raw data into clear and relevant visuals. There are three key ingredients that must be balanced in any great infographics recipe: visuals, content […]
Micro-Fundraising Through Mobiles: 5 Apps
The Haiti earthquake wasn’t the beginning of mobile fundraising, but it certainly was the first time it popped into the national consciousness at such a large scale. Since then, it’s continued to gain traction and popularity with NGOs and your average Joe alike – and even your occasionally political fundraising event.
Using RSS Feeds to Monitor Social Media
If you are interested in monitoring social media and other web-based networks for mentions of your name, brand or products, you are faced with the possibly enormous task of staying current on discussions happening in possibly hundreds of virtual locations. Carefully crafted searches channeled via RSS feeds can bring you what you need in real […]
