Key Takeaways from PSU CEPE’s Digital Marketing Breakfast on Crisis Communications and Reputation Management
“If you don’t move quickly, the world will do it for you.” Lisa Heathman, on handling a social media crisis. It’s fascinating to think about how reputation works. Reputation is unique in that it takes years to build, but within a blink of an eye can be shattered. With media spreading at rapid rates […]
Mambo Media wins Best Website Design 2016 at AMA PDX
Another win for the team! We’re ecstatic to announce that our work on redesigning Jane’s Vanity website was awarded “Best Website 2016″ at the AMA PDX Max Awards. Each year AMA PDX honors the top marketing campaigns produced in Portland, and this year we were selected. Jane’s Vanity is a luxury lingerie company that […]
6 Areas to Optimize Voice Search for SEO and PPC
Apple’s Siri has pushed us into a world that once only seemed possible on shows like Star Trek or The Jetsons. 25 years ago, no one would have believed that we could have a casual conversation with a robot. So what do Siri, Cortana, and Alexa have to do with SEO? Well, they’re all […]
Everything You Need to Know About the New Google Possum Update
By Wendy Hwang A few weeks ago, Google released a new algorithm update affecting its Local Search results, also known as Google Places, Map Pack, and Google Maps. The algorithm was dubbed “Google Possum” by the SEO industry. Prior to the update, it had been extremely difficult for businesses located outside city center limits to appear in […]
Infographic: Meet Gen Z
Are you currently marketing to Gen Z? This generation, comprised of teens and kids 18 years old and younger, is currently 60 million-strong and already has huge spending power and economic influence. Take a look at Mambo’s latest infographic to learn more about these marketing game changers or read our blog post that outlines some of their values, needs and behaviors.
Contextual Marketing – How to Personalize your Customer Experience
Content has long been the lifeblood of inbound marketing, but the volume has increased to such gargantuan proportions that consumers quickly fatigue even if the content is phenomenal. Time and attention are increasingly limited and experienced consumers are highly trained to tune out irrelevant content. Savvy brands have adapted to the changing landscape by using big data to add relevancy to the customer experience.
