The Rise of User-Led Growth: How Bottom-Up Buying is Disrupting Enterprise Sales
For decades, B2B marketing revolved around the traditional funnel: awareness at the top, purchase at the bottom, and predictable stages in between. This linear model no longer reflects how buying happens today. Several disruptive forces are reshaping the journey, including AI, privacy regulation, dark social channels, and empowered individual users. The most profound shift? Bottom-Up […]
