Richard Sherman… a “Thug” or a Marketing Genius?
The story of Richard Sherman received a lot of coverage. This media blow-up was all due to just a few comments made by Sherman post making the game-winning tip in the end-zone which took the Seahawks to the Super Bowl. Let me preface this by saying I’m a born and raised Denver native, so I’ll still be rooting for my Broncos in the SB48. However, as a marketer, I can’t help but notice the sheer momentum a couple comments made after the big game and the goldmine created for Mr. Richard Sherman.
