Ponies to Bronies: My Little Pony Kicks Up Lessons on Letting Go of Your Brand
My Little Pony: Friendship Is Magic is a fantastic example of the evolving relationship between brands and consumers. I realize I may have lost you with the words My Little Pony, but stick with me; it’s truly a good case study. In the world of web 2.0, your customer’s reactions to your products and overall […]
