Siouxsie has always been drawn to big ideas, bold moves, and the moments that define what’s next. In the 90s, she found herself at the epicenter of one of the biggest transformations of our time—the birth of the internet as we know it. With degrees in Anthropology and Marketing, she recognized early on that digital wasn’t just about technology—it was about connecting people. This perspective allowed her to help some of the world’s most iconic brands, including McDonald’s, Visa, Nokia, Old Navy, and HP, take their first steps into the digital world. She shaped their early online presence, crafted social media best practices, and later developed an award-winning curriculum to teach the next generation of marketers the art and science of digital strategy.  

But the real inspiration for Mambo came from a completely different kind of journey. While climbing Mount Kilimanjaro with her husband Paul, Siouxsie kept hearing one word over and over: “Mambo!”—a Swahili greeting that means “Hello! How are things?” It was lighthearted, warm, and inviting. It struck her as the perfect encapsulation of how she approaches business: approachable, empathetic, and full of energy. Just like the guides on that mountain, Siouxsie believes in meeting people where they are, guiding them through challenges, and celebrating the milestones along the way.