Digital transformation is the process all companies experience as they evolve from traditional marketing approaches to a more modern, digitally-focused program. As part of digital transformation an organization works to leverage modern marketing best practices while integrating the latest marketing technology to make the team and marketing efforts more effective and efficient.
Outcomes of a successful transformation typically include:
Success in Digital Transformation starts and finishes with the strength of your team. Whether you are a small start-up or a massive enterprise, the most important element to the success of any digital transformation is the curation and development of a scrappy, strategic and ambitious team of digital marketers. From content creators to data analysts to technologists, we know what it takes to build great marketing teams and we’d like to help build yours.
Digital Transformation also requires effective change management and that can be challenging – but it’s essential to a high-performing marketing team. Our senior executive staff guides your leadership team through the toughest parts of transformation including organization restructure, professional development and training plans, team evolution, and effective leadership communication during the transition.
The transition from a brand-forward, promotionally-based marketing approach (outbound) to a customer-focused, solution-based marketing approach (inbound) is essential to successful transformation. The goal is to get a deep understanding of your prospect’s pain points to provide useful and informative content that makes them smarter and builds trust that your company can solve their problem. Our content team knows how to dive deep into audiences and pinpoint the right content, the best format, and the best channel for your marketing messages.
The sales process has changed dramatically. With buyers completing 67% of their decision making before they contact a sales rep and 75% of buyers using social media to find information on vendors, you need to meet your buyer where they are with the content they are seeking. To be effective, your organization must adopt an omnichannel approach that builds digital trust with your prospects online and on their own terms. Our Digital Marketing team can help you plan, build, execute and optimize your campaigns across every channel.
More than half of marketers think the MarTech industry is evolving faster than their companies’ use of marketing technology. Marketing Technology is a large and costly part of Digital Transformation and includes Content Management Systems (CMS), Marketing Automation Platforms, CRMs, and a plethora of other modules and applications along the way. Our experienced team takes an agnostic approach to technology selection where we access your needs, your budget and timeline, and your team’s ability to support desired technology. We then recommend the best fit and get it up and running effectively for you.
“Mambo’s experience and expertise in the modern digital marketing world has helped us identify a clear path to modernizing our approach to customer acquisition and driving a greater return on our growing investment in marketing.”
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