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Marketing Maturity Scorecard

Mapping Your Marketing Maturity

Leveraging over 20 years of Modern Marketing experience, we are pleased to introduce the 
Marketing Maturity Scorecard™. Our three step Marketing Maturity Scorecard™ program identifies gaps in your roadmap to maturity, provides actionable recommendations to build proficiency in nine key areas, and includes hands-on consulting to ensure an ultimately successful execution of the recommendations.

STEP ONE

Assessment of the Nine Key Areas of Modern Marketing

We use a proprietary formula to compute your overall baseline marketing score in the following areas:

  • Website
  • SEO
  • Analytics
  • Email
  • Social
  • Blog
  • Paid Media
  • Marketing Automation
  • Content Strategy & Process

STEP TWO

Actionable Recommendations

 

Your final report will include your scores in each of the 9 key areas with specific actionable recommendations for immediate improvements - your roadmap to marketing maturity. Your customized recommendations are delivered in an easy-to-follow checklist format that your team can run with, or we can partner with you to assist in implementation.

 

Below is an example of the scoring we did recently for a client:

Orgscore_Prior
Orgscore_After

STEP THREE

Coaching
As your team works to execute recommendations, we provide ongoing coaching and strategic consultation to ensure a successful transformation to your marketing maturity.

Contact Us

Let’s connect! See how our trainers can help your organization achieve modern marketing success.