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Social Media Marketing Tag

Apr 28 2010

When Celebrities Tweet: 3-Point Strategy to Leverage Celebrity Power, Part 1

I was recently at SocialFresh, a social media conference in Portland, and someone asked the Facebook and Twitter ROI panel about leveraging celebrity endorsements.  We have several clients that can boast celebrity backing so this question was of great interest to me.  The fellow who posed the question lamented about the short-lived spike seen when a celebrity tweets about their product and wanted any insight into capitalizing on that fleeting moment and creating a more lasting, long-term effect.  Great question!

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Mar 12 2010

Getting Started in Social Media: A Mambo checklist

Conversations about your brand are happening – whether you partake or not. What are customers and competitors saying? How can you differentiate your company from all that chatter? Where, online, are these conversations happening?

Mambo has chosen ten social media techniques as business-critical for today’s marketplace.

1. Listen to Conversations on Social Media. Run a social media monitoring program to keep tabs on chatter about your product or company. Discussions and opinions are happening on forums, Facebook, blogs and a slew of other sites – hear what they are saying so you can respond strategically.

2. Join Other Thought Leaders. Set-up a personal and company profile on Linkedin.com. Contribute to “Groups” and “Answers” discussions. This builds awareness for your company, establishes your brand voice, and most importantly, positions your personnel as thought leaders in the industry. LinkedIn participation also boosts SEO presence and raises awareness in your industry. 

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Nov 24 2009

Using RSS Feeds to Monitor Social Media

If you are interested in monitoring social media and other web-based networks for mentions of your name, brand or products, you are faced with the possibly enormous task of staying current on discussions happening in possibly hundreds of virtual locations. Carefully crafted searches channeled via RSS feeds can bring you what you need in real time.

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