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Author:Wendy Hwang

Google Search Operator Guide
Jul 10 2017

Google Search Operator Guide: Tips & Tricks for Marketers

Google handles more than two trillion searches each year. That’s a lot of queries, that yield a lot of results. With so much content available, sometimes it can be a challenge to find the exact resource that you’re looking for.   Enter: Google search operators—modifiers you can use to refine and specify your online searches to find exactly what you’re looking for.  Advanced search operators make Google a powerful tool to help busy marketers perform research, from SEO to content marketing to competitive analysis. Below is our list of frequently used search...

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Jan 31 2017

3 Reasons Why Content Marketers Must Up Their Game in 2017

We’ve all heard it, “Content Is King”. But as more and more companies have embraced content marketing, the pool is now so large, it can be hard for brands to be heard. Have emerging platforms, new technologies, and increased competition all contributed to the dethroning of content?   Despite these changes to content marketing, marketers that have continued to evolve their strategies still believe that content marketing reigns supreme. This blog post will explore a few reasons why you may have seen a dip in your contents’ effectiveness, and then outline six...

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Optimize voice search for SEO and PPC
Oct 13 2016

6 Areas to Optimize Voice Search for SEO and PPC

Apple’s Siri has pushed us into a world that once only seemed possible on shows like Star Trek or The Jetsons. 25 years ago, no one would have believed that we could have a casual conversation with a robot.   So what do Siri, Cortana, and Alexa have to do with SEO? Well, they’re all search engines.   Voice search is a fast growing trend – and it’s not likely to disappear. In fact, earlier this year Google shared that nearly 25% of searches performed on mobile devices were done through voice search. This...

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Mar 09 2016

Tips to Break through Your Blogger’s Block

  There are a many articles available that can provide you with topic ideas if you’re feeling uninspired and don’t know what to blog about. But be warned—this blog is not one of them! Here, we’ll address how you can break through your writer's block to be productive and maybe even prevent it from happening again in the future.   We understand that experiencing writer’s block can drive you mad. Follow these tips and tricks so that you will be able to not only write an article but make it a good one!...

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Feb 23 2016

AdWords Removes Right Sidebar Ads

  The SEM industry has been abuzz with AdWords’ recent decision to remove right sidebar ads. They’ve been testing this view for some time but last week confirmed the official removal which is currently being rolled out worldwide.   Why the Change, AdWords?   Nobody but Google really knows why they do what they do. They’ve always been deliberately mysterious about their actions when it comes to search, possibly fearing people will work the “system” should they share too much info. What we do know is Google has made a multitude of changes to the...

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Aug 26 2015

Chrome Browser Keyboard Shortcuts: Tips & Tricks of a Digital Marketer

Many people know keyboard shortcuts for Microsoft products like Word and Excel but did you know there are shortcuts for your search browser as well? The last thing I want to do to when working on a project is waste valuable time that could be better spent on research, strategy, and/or implementation, so I’m always looking for ways to increase my efficiency. If you primarily use Google’s Chrome web browser, you’ll save a lot of time with the shortcuts, tips and tricks shared below. While these browser shortcuts are for Windows,...

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Aug 12 2015

Brace Yourself! How this Google Shakeup will Impact your Business.

Google has been in the news a lot this week! The company’s recent announcement that they created a parent holding company, Alphabet, has been dominating the headlines over the last few days. However, lesser known changes include their quiet separation from Google+ and many business services changes which will have a huge impact on local SEO. We’ve compiled a roundup of recent changes and how they can impact businesses and websites. What’s the Deal with Alphabet? Breathe easy! The Alphabet announcement is a corporate restructuring move and should have no immediate or...

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May 05 2015

Don’t Wait to Verify your Call and Location Extensions in AdWords

Here at Mambo Media, we recommend the use of ad extensions to enhance Google AdWords. Ad extensions offer visitors increased opportunities to engage with an ad by displaying additional information like direct links to offers, (white papers, case stories) “click to call” or location information. In most cases, we’ve seen that utilizing extensions result in higher conversion rates. In their quest to provide the best experience to their search users, Google is once again requiring that websites verify the ownership of their Google services.

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