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Author:Tiffany Salzman

Aug 08 2014

Increase Social Advertisement Efficiency with A/B Testing!

Today’s social media profile users are inundated with posts, tweets, and messages, content and of course ads. So how do you break through the clutter? How do you capture enough attention to get users to click on your content, your ad and finally how do you get them to convert or take a desired action? Simple, you optimize everything! Although best practice will help you create a better post, tweet or ad, it won’t allow you to completely optimize it for your audience. The only way to truly optimize is to...

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May 30 2014

Mambo Takes Home The ‘Go Local’ Award at This Year’s Social Media Awards!

Last Thursday marketers from around the United States gathered for SoMe Awards in downtown Portland to celebrate the best in digital marketing. The event kicked off with the first ever forum, featuring panels and discussions on Social Media Today, with a special keynote by Brian Solis on the Future of Business! It was an exciting day full of insights, expertise, and innovative social media campaigns. Take a peek at a few special moments from the evening: The Forum was followed by a finalist’s panel, and presentations from students of the Digital Marketing...

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Sep 01 2013

How to Serve Customers in Social Media

How to Serve Customers in Social Media From negative tweets to guests asking questions online, the idea of social customer service is alive and kicking. If you’re not listening to and responding to your customers on a daily basis, you’re missing the boat. Your customers are talking to you and about you – and they want to be heard.  If you’re not there to listen, respond and engage, you’re missing a giant opportunity to nurture, support and delight them. According to a Zendesk poll, 62% of consumers have used social media for...

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Jun 18 2013

And The Winner Is…. Mambo Media

This week Mambo Media won an American Marketing Association MAX award and three International Association of Business Communicators Bronze Beacon Awards. These projects all yielded fantastic results for our clients and we couldn't be more proud and appreciative to have been a part of each of them. AMA MAX Award: BEST Social Media Campaign of the Year: Clinicient This campaign improved brand awareness and lead generation for Clinicient, a physical therapy EMR software and billing services provider based in Portland, OR. The campaign not only increased leads by 56% and non-branded search...

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Apr 04 2013

Facebook Revealed Part 1: How’s Your EdgeRank?

If you’ve been following along with the social media news I’m sure you’ve noticed at least a few headlines describing new changes on Facebook. First there’s the new newsfeed, then the photo rules and now the upcoming inclusion of Hashtags. But what does all this mean for you and your business? Let’s find out! Follow us on our new series: Facebook Revealed as we explore how to make the most out of your Facebook posts, optimize your page and make the most of the recently released features. Facebook Revealed: How Does...

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