Search:
 

Author:Taylor Sievers

Sep 23 2021

Google Analytics vs. Google Search Console

Google offers many analytics tools for small to medium-size businesses. It can sometimes be confusing or overwhelming to understand which tools are best and how to implement them. The tools we get the most questions about are Google Analytics and Google search console. While Google produces both products, they track different things and are both extremely important depending on the metrics you're tracking and how.   In the comparison infographic below, key differences and similarities between Google Analytics and Google Search Console give you a better idea of each, including: Their main...

Share Post
hands reaching into table with tablets and phones with social media terminology. Overlaid on top of that is a transparent box with the title 'Latest Social Media Must-Know Trends for Digital Marketers' written by Taylor Sievers, Social Media Manager
Aug 27 2021

Latest Social Media Must-Know Trends for Digital Marketers

Very few marketing channels change more often than social media platforms. New channels are constantly appearing and taking market share, such as TikTok. Algorithm updates across the board change how we create content. New features are tested monthly, and influencers are gaining more traction with social media companies.  With all these changes, companies who use social media are constantly looking for an edge to continue to drive traffic from social channels back to their sites. To stay relevant, you must stay in touch with the latest features and trends in order...

Share Post
Jul 21 2021

5 Content Marketing Trends To Watch

If you’re familiar with the digital marketing landscape, you know that it’s constantly evolving, and content is generally at the center of it all.    To keep you up to date on the latest, we’ve compiled 5 content “trends” you’ll want to pay attention to throughout the rest of 2021.    However, we will note that all of these trends reference one familiar content truth that remains unchanged: Creating content that provides value to your specific audience will always win.     With that being said, let’s take a look at the specific content tactics that seem to be engaging consumers this year.    Trend #1: Write for people, not search engines  While this isn't a new trend in content marketing,...

Share Post
Jul 11 2021

Adapting Strategies and Processes to the New Normal

Adapting Strategies and Processes to the New Normal    2020 brought about many staffing challenges. Roles shifted, employees moved around, and the ones who stayed in their positions were left with legacy systems and the pressure to compete with a new digitization strategy to meet the post-COVID needs of their clients and customers.     “In a recent McKinsey Global Survey, 87 percent of executives said they were experiencing skill gaps in the workforce or expected them within a few years. But less than half of respondents had a clear sense of how to address the problem.”     The ability to build or coach a team to be both lean and agile takes time,...

Share Post
Jun 28 2021

(Re)Aligning Your Target Audience

(Re)Aligning Your Target Audience    If you are like many of our clients, your goals for the year are centered around growth: driving sales, garnering leads, and increasing revenue. To support your sales team, you create content, post on your social media accounts and send out emails all in the hopes of generating leads.    That's great — you already have powerful tools for sales enablement, but are those tools really working? 2021 is an exciting year for companies to create meaningful change to better suit their customers. The key is in knowing exactly WHO your customers (target audience) are.    How to determine your target audience:   Your target audience should be the individuals most likely to do business with you. Depending on your...

Share Post
8 Tips to revive your marketing in 2021
May 18 2021

Eight Tips to Revive Your Marketing in 2021

Eight Tips to Revive Your Marketing in 2021   Heading into 2020, marketers were riding the wave of tried-and-true strategies that have been successful for years. Then 2020 hit, and things turned upside down in the blink of an eye. Marketing teams were caught off guard with the necessary shifts and adapted as best they could to the changing situation.    As a result, offices downsized, in-person events ceased to exist and people were genuinely worried about how to keep their businesses afloat amid a pandemic. According to a Yelp! Report released fall 2020, over 60% of small business closures due to the pandemic were permanent.    Despite all...

Share Post