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Author:Shannon Woods

2019 Digital Marketing Trends: It’s Time to Focus on Gen Z - MamboMedia.com - 2019 Digital Marketing Predictions
Feb 14 2019

2019 Digital Marketing Trends: It’s Time to Focus on Gen Z

It’s Time to Focus on Gen Z Move over millennials – it’s time to make room for Generation Z. Unlike their predecessors, Gen Zers are true digital natives; the internet and social media have been an integral part of their lives since early childhood. Gen Zers make up 25% of the American population and will represent 40% of consumers by 2020. As this segment will soon have unprecedented buying power, brands need to take a customer-centric approach to their marketing and appeal to this younger generation’s values.   Gen Zers don’t have patience...

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Making Sense of GDPR and Its Implications for US Businesses - MamboMedia.com
Jun 04 2018

Making Sense of GDPR and Its Implications for US Businesses

In recent weeks, you’ve probably received many emails from businesses about their updated privacy policies, or noticed an increase in website pop-ups asking you to give consent to the site’s use of cookies. There’s a reason for that. The General Data Protection Regulation (GDPR), the European Union’s new data privacy law, took effect on May 25, 2018. Its goal is to ensure the security and proper handling of personal data collected by businesses and to allow individuals to better control if and how their data is used. While parts of...

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