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Author:Mickey Dogra

Feb 09 2017

Messaging Apps Are the Next Big Thing in Social Media

In this two part blog series, we’ll examine a rising trend in social media: messaging apps. Part 1 dives into how messaging apps have become a platform for personalized engagement and social sharing. In Part 2, we’ll discuss some real-world examples of how marketers are using messaging apps as part of their social media strategy.   Remember the first text message you ever sent? Besides the 160 character limit, uncertain deliverability, and difficulty in keeping track of conversations, SMS used to be pricey. Carriers set a cap on messages sent and received...

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Oct 06 2016

Everything You Need to Know About the New Google Possum Update

By Wendy Hwang   A few weeks ago, Google released a new algorithm update affecting its Local Search results, also known as Google Places, Map Pack, and Google Maps. The algorithm was dubbed “Google Possum” by the SEO industry. Prior to the update, it had been extremely difficult for businesses located outside city center limits to appear in the Local Pack search results (found between the paid results and organic listings). This was a major pain point! It hurt local establishments that did business in major cities but were physically located just outside the perimeter. It was a frustration for many service businesses...

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How To Make Your Customers Love You
Aug 08 2016

How to Make Your Customers Love You

Co-authored by Elena Foley   You may think you’ve captured your customer through a persona that you have developed, but how much do you really understand your base?  When we talk about building customer love, we’re not talking about starry-eyed romance as much as providing a really great experience that draws your customers in and makes them want to do business with you. This experience can be applied to any customer touch point, including: social media, mobile responsiveness, ecommerce, user experience, or even web design. What’s underneath, however, is a really solid...

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Jun 22 2016

Phoning It In – Google’s New AdWords Update Means Much More on Mobile

Co-authored by Wendy Hwang   Did you have a chance to watch Google’s Performance Summit in late May? Because we did, and we are buzzing with excitement at the groundbreaking new changes Google is about to implement to AdWords. Let’s discuss!   Make it mobile, like yesterday   Google announced that its search traffic is now in the trillions, and mobile searches occupy half of that space. This is huge, and it means that “mobile-first” will become its very own entity within AdWords.   Bidding may now be adjusted individually based on device type: desktop, tablet, or mobile....

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Instagram’s New Algorithm: A Perfect Opportunity For You To Reassess Your Content Strategy
Jun 14 2016

Instagram’s New Algorithm: A Perfect Opportunity For You To Reassess Your Content Strategy

Co-authored by Jana Kopp   There’s always been a certain purity to Instagram. Since its inception in 2010, the social media platform’s simplicity was a tremendous allure to users. A consistent stream of photos in precise reverse chronological order was a draw that accumulated over 400 million active Instagrammers in a mere six years.   Simplicity isn’t always sustainable, especially when accommodating for growth. Instagram's surge in popularity has resulted in an incredible amount of content - so much content, in fact, that users can no longer keep up with every post they follow. In...

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May 31 2016

Infographic: Baby Boomers, The Transformation Generation

With all the hoopla around Millennials and Gen Z, it may be tempting to focus all your strategic efforts on impressing these digital natives. But don’t! Baby Boomers, aged 52-70, are America’s second largest generation, have had a significant influence on our notion of the modern consumer, and yes, they are digitally connected.   Here at Mambo Media, we recognize that Boomers are a unique demographic. They’re traditionalists with tremendous buying power: predicted to control 70% of the country’s disposable income and spend $15 trillion by the end of 2019. Boomers are...

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