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Author:Adrienne Peake

Key Takeaways from PSU CEPE’s Digital Marketing Breakfast on Crisis Communications and Reputation Management
Nov 15 2016

Key Takeaways from PSU CEPE’s Digital Marketing Breakfast on Crisis Communications and Reputation Management

"If you don’t move quickly, the world will do it for you." Lisa Heathman, on handling a social media crisis.    It’s fascinating to think about how reputation works. Reputation is unique in that it takes years to build, but within a blink of an eye can be shattered. With media spreading at rapid rates across multiple digital platforms, one small comment or mistake can quickly spiral out of control. However, 84% of consumers state that they trust online reviews as much as personal recommendations. Managing your reputation is vital to maintaining...

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Best Website 2016
Oct 20 2016

Mambo Media wins Best Website Design 2016 at AMA PDX

Another win for the team! We’re ecstatic to announce that our work on redesigning Jane’s Vanity website  was awarded “Best Website 2016" at the AMA PDX Max Awards. Each year AMA PDX honors the top marketing campaigns produced in Portland, and this year we were selected.   Jane’s Vanity is a luxury lingerie company that approached Mambo Media with the initiative of growing their eCommerce business. Together we were determined to create a modern customer-centric website. After executing our best-in-class website methodology, Jane’s Vanity now has a beautiful website that provides a...

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Apr 08 2016

Infographic: Meet Gen Z

Are you currently marketing to Gen Z?  This generation, comprised of teens and kids 18 years old and younger, is currently 60 million-strong and already has huge spending power and economic influence. Take a look at Mambo’s latest infographic to learn more about these marketing game changers or read our blog post that outlines some of their values, needs and behaviors....

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Mar 23 2016

Is Your Website Mobile-Friendly? It Should Be.

Make no mistake about it, the future of search will be strongly tied to mobile activity. Google is pushing to ensure modern websites embrace mobile friendliness or they risk suffering the search ranking consequences.   Earlier this year, Google announced it would be introducing mobile-friendliness as a search ranking signal. The announcement was dubbed “Mobilegeddon” because of the anticipated widespread search implications for websites that were not optimized for mobile. While the company made some changes to mobile search results, many experts and critics have felt that the fear was exaggerated as...

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Dec 30 2015

Mambo Media’s 2016 Marketing Trends: Part 2

  In Part 2 of Mambo Media’s Marketing Trends blog series, we’ve rounded up a few more of Mambo’s leading experts to share their 2016 marketing predictions. Did you miss part 1 of our Marketing Trends blog series? Click here to read it first.   Allison Dyer, Mambo Media VP of Marketing Transformation Services   The jig is UP on the easy button around Marketing Automation! The C-level is sitting up and paying attention to what Marketing Automation can actually do to drive business growth and REVENUE. They are seeing their peers fail after making...

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Nov 25 2015

Top Five Things We’re Grateful For This Thanksgiving

The holidays are a great to time reflect on the past year and take a moment to appreciate the people and opportunities that have helped us along the way. At Mambo, we have a lot to be thankful for. We’d like to take a moment to express our gratitude for a few things that we appreciate this holiday.   1. Celebrated Clients: As always, we continue to be thankful for our fabulous clients. You are our motivation for embracing new technologies, developing advanced marketing strategies and coming up with creative advertising campaigns....

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Apr 17 2015

Turn Instagram into a Visual Marketing Machine

It’s no secret that visuals can have an incredible impact on a brand’s marketing results. Images and videos capture audience attention, increase retention rates and encourage customer engagement. Brands and consumers alike are flocking to visual social media platforms like Instagram in record-breaking numbers; at the end of last year, Instagram announced that they had surpassed 300 million active users.

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Nov 06 2014

Meet Mambo: A Few New Faces Around the Office

We’ve been busy at the Mambo office over the past few months and we are thrilled to introduce the newest additions to the Mambo team! With their charisma, humor and whip-smart digital marketing chops, we know that these three new team members will have a bright future with Mambo!   Naira Perez, Digital Marketing Strategist Naira’s experience in marketing spans 14 years. Over the course of her career, Naira has had the benefit of looking at marketing from many different perspectives including: sales, corporate marketing, advertising agency and independent consultant. The diversity of...

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Nov 21 2013

Is Your Online Business Protected From California’s “Do-Not-Track” Law?

You may have heard about California’s new “Do-Not-Track” (DNT) law that will go into effect January 01, 2014. Will there be implications for your commercial website, online service or mobile app? Regardless of whether your business or organization operates out of California, it is important to be aware of this new requirement and take action to ensure your business is protected. The DNT disclosure law is an amendment to the California Online Privacy Protection Act. The amendment mandates that commercial websites or online services that collect “personally identifiable information” (PII) must...

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