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Nov 18 2015

Why Omnichannel Marketing and User Experience Go Hand in Hand

  As 2015 comes to a close, businesses across the globe are looking at what strategies will be driving the future of marketing in 2016 and beyond. At Mambo Media, we believe in a comprehensive approach to marketing which includes an integrated, omnichannel marketing strategy. Let’s explore why implementing an omnichannel experience should be part of your 2016 marketing plan.   What is omnichannel marketing?   Omnichannel marketing focuses on providing a seamless brand experience that is personalized for users regardless of how they interact with your brand. Whether a consumer is surfing your website,...

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Nov 05 2015

How to Select the Right Marketing Agency for Your Business

  This post originally appeared on the Act-On Marketing Action Blog   Finally. The economy is improving. Businesses are beginning to invest in marketing again. And, while many of us were hunkering down and doing the best we could during the recession, the whole marketing world has turned upside down in the past seven years. Consider the following:   Marketing has become a technology-based practice. In fact, there are now almost 1,900 products to help marketers do their work. (Caution: that link goes to a scary infographic.) There are now more than a dozen...

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Sep 23 2015

The Five Things College Websites Should Provide

When was the last time that you evaluated your school’s website from a user’s perspective? Designing, expanding or managing a university or community college website can be a challenge for many institutions.  College websites tend to have a tremendous amount of content geared toward several target audiences, each with diverse needs and unique pain points. As such, it’s easy to fail at presenting information in a thoughtful, effective and visitor-friendly format. Mambo Media’s experience in designing and developing higher education websites has taught us that there are five essential components that every school’s site...

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Jun 02 2015

Mambo Media is a HubSpot Certified Agency

Mambo Media has been a proud partner of inbound marketing and sales platform HubSpot since 2014. We are thrilled to announce that we recently took our HubSpot partnership to the next level, earning silver partner status! We are excited to be able to offer even more inbound marketing expertise to our clients and maximize their investment in HubSpot’s all-in-one marketing software solution.

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Mar 30 2015

How to Use LinkedIn for Business Development

LinkedIn is the world’s largest professional network, with more than 300 million members. As more people embrace the power of social networking for professional purposes, establishing, optimizing and leveraging your personal account has become an invaluable tool for business development. From an SEO optimized profile to conversing with business peers, establishing your personal brand on LinkedIn can be a daunting task. But don’t panic! We’ve compiled a few tips to help you get started using LinkedIn for business development.

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Dec 06 2014

3 SEO Tips and Tricks in Light of Penguin 3.0

Online marketers need to understand how updates to Google’s algorithm may affect their website rankings. When a site is affected by an update, it is important that adjustments are made to avoid further penalties from Google. Unfortunately, sites typically have to wait until Google rolls out another update in order to see how their changes impact rankings. Last month Google rolled out their most recent update of Penguin 3.0 approximately one year after the previous Penguin 2.1 update. How Significant is Penguin 3.0 on Rankings? Every update to Google’s algorithm affects only a...

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