iLunchBox.com

Mambo services provided:

• Information architecture, design and development
• Search Engine Optimization
• Marketing email template
• Social media marketing campaign

iLunchBox.com founder Beth Ann Bentley came to Mambo Media to develop a site that outlined healthy eating practices for school-aged children and contained hundreds of easy-to-make recipes for lunch ideas.

Mambo built a sleek, colorful site that is easy for her small team to manage through a Content Management System. Both the site architecture and site content were optimized from the outset for search engines and currently occupy many first-page search engine results in Yahoo and Google for targeted keyword phrases.

Mambo Media worked with iLunchbox to create a viral social media marketing program, as well as an email newsletter template for convenient newsletter creation. By leveraging a strong Social Media Marketing Plan targeting mothers aged 25-44, Mambo's strategy established over 350 relevant and qualified inbound links to the site within a month of launch.

iLunchBox.com received over 50,000 page views in its first month, and has steadily increased since. Combining a strong mix of organic search optimization, referral link building, and reader retention marketing, iLunchBox.com has gained a loyal audience of readers in a short period of time.