My Little Pony: Friendship Is Magic is a fantastic example of the evolving relationship between brands and consumers.

I realize I may have lost you with the words My Little Pony, but stick with me; it’s truly a good case study. In the world of web 2.0, your customer’s reactions to your products and overall brand are impossible to control. It’s refreshing to see an example of a company that, rather than striking back to regain control or remaining silent, embraced and took advantage of their unexpected audience and that audience’s unexpected reaction.