Reputation Management/Public Relations

Jun 04 2018

Making Sense of GDPR and Its Implications for US Businesses

In recent weeks, you’ve probably received many emails from businesses about their updated privacy policies, or noticed an increase in website pop-ups asking you to give consent to the site’s use of cookies. There’s a reason for that. The General Data Protection Regulation (GDPR), the European Union’s new data privacy law, took effect on May 25, 2018. Its goal is to ensure the security and proper handling of personal data collected by businesses and to allow individuals to better control if and how their data is used. While parts of...

Mar 03 2017

What Brands Should Consider Before Getting Involved In Political Activism

by Siouxsie Jennett

The recent rise of polarization and controversy in the political environment has brought an unprecedented amount of companies taking strong sociopolitical stances publically, including executives speaking out from Fortune 500 companies like Apple, Microsoft, Coca Cola, Goldman Sachs, Airbnb, Nike, Starbucks, and Facebook to name a few. What makes this era unique is that while companies are leveraging their power for political change, it equally empowers consumers with an opportunity for activism. As companies take a left or right leaning side, the consumer has a clear point of action regarding how...

Nov 15 2016

Key Takeaways from PSU CEPE’s Digital Marketing Breakfast on Crisis Communications and Reputation Management

by Mambo Media

"If you don’t move quickly, the world will do it for you." Lisa Heathman, on handling a social media crisis. It’s fascinating to think about how reputation works. Reputation is unique in that it takes years to build, but within a blink of an eye can be shattered. With media spreading at rapid rates across multiple digital platforms, one small comment or mistake can quickly spiral out of control. However, 84% of consumers state that they trust online reviews as much as personal recommendations. Managing your reputation is vital to maintaining...

Aug 08 2016

How to Make Your Customers Love You

by Mambo Media

Co-authored by Elena Foley You may think you’ve captured your customer through a persona that you have developed, but how much do you really understand your base? When we talk about building customer love, we’re not talking about starry-eyed romance as much as providing a really great experience that draws your customers in and makes them want to do business with you. This experience can be applied to any customer touch point, including: social media, mobile responsiveness, ecommerce, user experience, or even web design. What’s underneath, however, is a really solid...

Jun 10 2015

Mambo Formula: How to Respond to Negative Online Reviews

by Mambo Media

How do you respond when you’re notified that a legitimate negative review has been posted about your business?

Whether the review was posted on Yelp, Google+, Facebook or an industry-specific site, experts agree that responding quickly shows that you’re listening to your customers, you care about their feedback and that you have nothing to hide! Keep in mind that even though you’re responding to a specific reviewer, the tone and content of your response should also be geared toward all prospects– don’t forget that they’re listening, too!

Jan 23 2014

Crisis!

by Mambo Media

It’s happened before and it will happen again. Someone posted something on social media that shouldn’t have been posted, an explosion at a warehouse or a scandal with a CEO. Crises are a part of running a business and it is better to be prepared for them instead of being caught off guard. There are several easy actions that can help a company better prepare for all types of crisis:...

Aug 01 2013

Is Your Crisis Communications Go-Bag Packed?

by Siouxsie Jennett

A crisis can come even when least expected. An internal employee accidentally tweets on the company account. A disgruntled associate takes private information public. A video goes viral at an inopportune time. One customer’s complaint snowballs into a wave of negative feedback from followers. Are you prepared? In the rapid network of communication and social media, all businesses are at risk for a PR disaster to strike. No matter your company’s size, if you don’t have a crisis communications plan, a small spark could spread like wildfire and damage the reputation...

Jul 02 2013

VividWall at PSU CEPE

by Mambo Media

Portland State University's Center for Executive and Professional Education (CEPE) is part of Portland State University's School of Business Administration and is a leading provider of executive and professional education in the Portland metro area. After relocating to the modern 1500 SW St Ave. Suite 100B, CEPE wanted to provide both visitors and students with a deeper connection and understanding of the social conversations, industry articles and student successes in a visually engaging and captivating manner. Mambo Media's VividWall social slideshow solution combines CEPE's tweets and Facebook posts and displays them on...

Aug 10 2012

What is VividWall? A Visual Aggregator

by Mambo Media

VividWall is a visual content social media aggregator. Billions of pieces of content are shared every day, and visual content is one of the fast growing segments within content marketing. Brands need easy-to-implement solutions to scan, monitor, moderate, curate and display visual content from the web in a manner that encourages engagement and sharing. VividWall makes this process seamless, intuitive and exciting. Platform-Agnostic Sharing Images are more shareable than text and often more effective at showing your story, as consumers are drowning in wordy content. User-generated content is one of the most...

Reputation Management/Public Relations

Making Sense of GDPR and Its Implications for US Businesses

What Brands Should Consider Before Getting Involved In Political Activism

Key Takeaways from PSU CEPE’s Digital Marketing Breakfast on Crisis Communications and Reputation Management

How to Make Your Customers Love You

Mambo Formula: How to Respond to Negative Online Reviews

Crisis!

Is Your Crisis Communications Go-Bag Packed?

VividWall at PSU CEPE

What is VividWall? A Visual Aggregator

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